The Serafim It is preparing for the release of their fourth Japanese single, “DIFFERENT,” Scheduled for June 24th. However, the group’s latest promotional teasers aroused controversy among international fans, turning on the debate on the use of artificial intelligence (AI) in K-pop marketing.
As part of the pre-report campaign, Music of origin Teaser images presented and short videos known as trace championships. These videos show unusual objects within a refrigerator, rendered in a distinctive and strange artistic style. Many fans quickly hypothesized that the images were created using generative artificial intelligence, detecting their unnatural appearance and lack of clear details.
Another video teaser presents a similar style, further fueling the concerns on the involvement of the AI. While Music of origin He has not officially confirmed the use of AI in teaser, fans believe that this reflects a growing trend between K-pop companies to incorporate artificial intelligence tools to reduce production costs.
This development has aroused widespread criticism. Fans claim that relying on artificial intelligence undermines authentic human and crafts art. They are concerned that threatens the sustenance of designers, illustrators and professionals of the CGI by replacing their work with images without senior and generated by the machine.
- You are all going too comfortable with AI!
- Nobody calls the clear use of artificial intelligence .. if you are interested in discussing, identify the items on the lower shelf 💔
- Then f*cking sick of the AI in k-pop. It is making everything so boring.
- Please @sourcemusic, do not work with artists who use generative artificial intelligence as part of their work. It is harmful to artists and the environment. The cut of the corners like this leads to a sloppy and unattractive final product, even if they are only elements for the background.
In addition, environmental and ethical concerns have also been raised. Generative artificial intelligence requires significant computational power, leading to a high energy consumption.
Fans express frustration for the fact that entertainment companies with large budgets choose artificial intelligence shortcuts on the intake of expert creatives, potentially damaging the creative integrity of the sector and the environmental imprint.
