It’s converting a completely different audience to NewJeans.
Koreaboo
A New Jeans the song is going viral among locals for the most unexpected reason.
Although not one of the group’s most popular songs, “ETA” has always been loved by K-Pop fans.
However, while NewJeans are becoming more and more viral among K-Pop fans, the group has surprisingly become a hit among locals (non-K-Pop fans).
On September 30, a popular streamer (ranked 15th in the world and 10th in the US) played NewJeans’ song “ETA” during his broadcast to celebrate 100,000 subscribers, and it went viral. Tweets with the videos quickly amassed tens of thousands of likes and were seen by K-Pop fans and those who don’t even know K-Pop.
Twitch streamer Jason and the FaZe clan celebrated 100,000 subscribers with the song ETA by NewJeanspic.twitter.com/i71tDMrM2V https://t.co/gzyxpwocQB
— Yaya ౨ৎ (@Modanisland) September 30, 2024
the new jeans have to use it somehow pic.twitter.com/nM2JTkXHdT
— Gilbert (@gilbertsclips) September 30, 2024
The streamer is Jason. After the celebration, he shared the video himself with the caption: “THE ❤️ NEW JEANS,” and the post has been viewed over 1.5 million times and received over 34,000 likes.
I❤️ NEW JEANS https://t.co/IEAaqprRb9
— FaZe Jason (@jasontheween) September 30, 2024
YouTubers within the community reacted to the celebration, further spreading the track on social media.
a LONG collection of viral TikToks praising ETA by Newjeans
Jason really made non-kpop fans addicted to ETA😭😭 pic.twitter.com/cBKuuiW23w
— Ashley (@_hyeinn) October 3, 2024
On the Korean forum Institnetizens shared that from the day of streaming onwards, Spotify streams of “ETA” increased substantially, even reaching over 560,000 on October 1st.
On October 3, Min Hee Jin he also shared a screenshot of the celebration on his Instagram.
NewJeans have always been popular and making an impact, and it seems their fame is now going global among people who may have never listened to K-Pop before.
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