Lisa has established herself as one of the most successful idols in the K-pop industry. Aside from her activities with BLACKPINK, her solo music career, and her upcoming acting endeavor, Lisa has also founded her own independent label LLOUD. However, the reason he started his own agency led to BLINK blowing up YG Entertainment.

On Nov. 13, Vanity Fair released an exclusive interview with the “ROCKSTAR” singer, who shared why she started her own management company. Lisa then shared that starting her own label was “a big risk.”

Lisa went on to say that she “just wanted to have a team that was really focused” on her solo projects and supported her whenever she wanted to do a project.

On social media platform X (formerly Twitter), BLINKs were proud of Lisa for pursuing her dreams despite the enormous risk of building her company and expressed how refreshing it was to see her succeed.

One fan commented, “No matter what anyone says, I think Lisa made the best decision. Having her own team is awesome.”

However, some were disdainful of YG Entertainment’s “incompetence” towards Lisa during her time under the agency. They also conveyed that Lisa made the best choice by leaving YG and creating her own support system to promote her solo activities.

Others also believed his comment was a dig at his former agency.