They had just announced it as their new model.
This article is part of our coverage of Kim Soo Hyun and Kim Sae Ron’s report. You can read more and view the entire time sequence here.
As various accusations surrounding the actor Kim Soo Hyun Continue, the wave of brands that cuts the ties with him is continuing. On March 18, 2025, China cuckoo issued a declaration in which he stated that they would suspend all the promotional activities relating to him.
“We will immediately suspend all the promotional activities related to Kim Soo Hyun and replace all the image materials with him on official platforms. We will stop all the marketing plans that involve him and form a special task force to continually monitor the progress of the situation.”
In addition, the brand has completely eliminated all the advertisements of images with him. The brand is known for their electrical appliances, in particular for their rice pots.
Among the expectations that surround the potential lifting of the ban on Korean waves, Kim Soo Hyun has been appointed model for the brand in China, Vietnam and Indonesia on March 1, 2025.
Only only 17 days after the announcement of this, due to his recent disputes on personal life, his advertising apparitions were in the end were interrupted. According to reports, the brand is also taking into consideration a legal action against Kim Soo Hyun.
