The group apologized through a handwritten letter.
Koreaboo
Lately, Kiss of life were criticized for having represented racist stereotypes and cultural appropriation during JulieBirthday livestream.
The group agency, S2 Entertainment, issued apologies later, which was not welcomed with positive reactions. The group continued to lose follower on their social media accounts, with many dedicated fans who decide to withdraw their support.
Kiss of Life loses almost 200,000 followers, the fans’ accounts close after Julie’s birthday livestream
On April 5, the group made personal excuses in the form of a shared handwritten letter on their social media platforms. Kiss of Life said they would do better in the future and that this was a learning experience.
To all our kisses, pic.twitter.com/1eirygzoks
– Kiss of Life (@Kissoflife_S2) April 5, 2025
This excuse has already been welcomed with a variety of reactions from Netizen, some of which are not positive.
In the posts with the letter, some commented that they were happy that the group apologized and accepted it.
On the other hand, many believed that these apologies were not yet sincere, observing that there were no mentions of the communities that were affected. Others referred to the pre-long flow request of the group to remain fans even after it happened, saying that he showed that they knew what they were doing was wrong.
The way everyone would have gladly accepted these excuses if you did everyone without knowing the consequences, but you boys in reality have been fully aware of what you are doing would be wrong, but it still did it, now it seems a statement to get your fans back and this is sad af https://t.co/bywzrqf82r pic.twitter.com/0w346i8rwo
– ⋆ (@kpopgoth) April 5, 2025
It took several days to send handwritten apologies because you thought that a small statement would have been enough for people to make excuses for you, and you cannot yet face the community that you have missed respect directly. https://t.co/hj68oskfla pic.twitter.com/nzk3iuyys2
– Maddie*ੈ✩⁷⁹⁵ (@Maddsinterisso) April 5, 2025
I just want to remind everyone that they were new, it was wrong before turning the live! If you accept the excuses that depend on you, but keep in mind that you are part of a marketing tactic and only numbers for these people https://t.co/e7f2fhpeqy pic.twitter.com/29togzc9pf
– Yahir🥏 (@kunttyblk) April 5, 2025
The question of cultural appropriation is very serious and is up to those who have had an impact to decide if the apologies of the kiss of the lives have been heard was sufficient for them personally.
