On February 16, the Starship Entertainment Agency of Kiiikiii loaded the music video for “I do me” on their official YouTube channel. “I do me” is a pre-report track of their debut album, which will be completely published on February 24th.
The video shows them by interacting with animals and wearing casual clothes, improving their carefree atmosphere. The music video received over 820,000 views and 8,400 comments in a single day, with fans commenting visions, voices and unique style.
In online communities, there have been widespread praise, with comments such as “The song and the style are fantastic”, “The images of the members are so unique”, AND “This is the first time I see a group publish a music video in such a safe way from Newjeans, and show how sure they are.” Fans also observed the “Amazing voices”saying, “This group will surely have happened.”
In particular, Kiiikiii is distinguished with a natural and relaxed atmosphere, in contrast with the bold identity of IVE focused on individualism and on the collective empowerment. While Iive continues to succeed with traces such as “Rebel Heart” and “Attitude”, all the eyes are now on Kiiikiii while preparing to release their debut EP on February 24, potentially following in the footsteps of their successful predecessors.
