A post entitled “The biggest problem with Newjeans” It is trendy on the Korean forum PIG, triggering a heated discussion on how the group and those who manage them may have elaborated the dynamics of public opinion badly.
The original poster wrote:
“More than anything else, I think their greatest flaw was to believe that public opinion is equivalent to power, authority and truth and assuming that public support would always be in their favor”.
The criticism seems targeted not only to the group itself, but to the wider strategy behind the management of images and the promotional approach. Suggests it Newjeans And their team could have become too confident in the coherence of the favor of the public, with a view of the rapid evolution nature of the fandom and media narratives.
While the online speech intensifies around the legal dispute between Newjeans’ The Ador agency and the mother company Hybe, many Netizen have started to criticize both the group and its executive producer Min Hee-Jin.
CNG comments:
- They arrived where they are thanks to the support of a large high -level society and infrastructure, but they behave as if every little success was gained exclusively through their own power, delusional. They are just another group of idols made in the factory and even then their skills are very below average. However, they behave as if they were some irreplaceable legends such as Michael Jackson or Whitney Houston. And they seriously believe that Min Hee-Jin is really on their side.
- Those “bunnies” or anything else, those fan -like fan, ran around the spam connections and arousing chaos everywhere. This also played a role.
- Look at the best comment, lol. Min-chin-jis (jargon for hardcore minhe-jin fans) are completely out of the world. What? Are you saying that if he had just criticized Hybe, would you have continued to support it? Lol. Do you also remember why Min Hee-Jin and Newjeans started attacking Hybe first? It was all only a setup to leave Hybe, widespread voices on cults, bullying and disturbing managers to paint Hybe like an evil society. That was the whole game. We become real: Hybe and Bang Si-Hyuk are the real victims here. They hit in her and she turned and stabbed them in the back. Min Hee-Jin and his crew are the traders ungrateful in this story. Wake up, seriously.
- Well, to be honest, at the beginning it made sense. After that press conference of Min Hee-Jin, it practically became a national meme: everyone Pariano and showed support. If he had just kept fighting Hybe, the audience would probably have remained on his side. But then suddenly he started asking for the termination of the contract, and that’s where everything went out of the tracks. If he had simply continued to call Hybe, he probably would still have public sympathy. But stay in court asking for the resolution without solid legal reasons? That’s where he lost everyone.
- Exactly. If he had just continued to target Hybe, the audience would have stayed with her. But the legal overcoming, pushing for the cancellation of the contract, crossed a line. It was then that the support began to collapse.
While Newjeans It continues to enjoy a strong base of fans and a commercial success, the conversation is now aimed at how the idols and the management teams surf on loyalty and maintain authenticity in the face of growing control.
