Cine21 has chosen.
Looking for a solid K-Drama to binge over the holidays? Look no further; Cinema21 chose the “Most Underrated K-Drama of 2024” that deserves more attention!
According to Cine21, JTBCthe weekend series, A virtuous businessit went too unnoticed.
Adapted from the British series Brief meetingsthe Korean version of the story of four women from rural Korea who embark on a business venture selling adult products “Made for compelling storytelling.”
It approaches the topic of sex by connecting it to culture instead of isolating it, creating a compelling narrative.
– Critic Kim Hye Ri
Another critic described A virtuous business as a “A radical but captivating work, which cheerfully penetrates to the core.”
The story, set in a rural town in the early 1990s, revolves around a group of women, of all marital and/or parental status, who sell adult products. Given the structure of a period drama, the series avoids unnecessary nitpicking while inserting timeless feminist agendas throughout its melodramatic plot, providing viewers with a decent sense of entertainment.
— Critic Bok Gil
A virtuous business began with a 4.0% viewership rating in October 2024. By mid-November, the series had doubled its viewership rating to 9.1% as the grand finale episode aired, a telltale sign that the series is, indeed, a series with a solid script and cast to bring it to life!
Intrigued? Look at the official Netflix trailer here:
