Among the current disputes surrounding their recent live broadcast, the members of the kiss of life personally faced the problem with a sincere letter of handwritten apologies.
The members of the kiss of life apologize for recent disputes
ON April 3the group agency, S2 EntertainmentHe released the official excuses in English through their platforms, recognizing the feedback and committing to be more careful to the fact that the contents move forward.
However, on April 6 kstTHE Members of Kiss of Life He took a further step forward by sharing a letter of written apologies, turning directly to the fans and the public with their own words. In the letter, the members expressed deeply regret and chopped remorse for having caused discomfort, admitting that they have adequate awareness and understanding. They underlined that there was No intention of lacking respect for no cultureAnd they promised to have this experience as a lesson to grow both personally and professionally.
“We are sorry” The declaration reads. “Our intention was to show how much we loved the category of hip hop of the old school because it influences our music a lot. While we shot the content we ended up bringing the concept too far. Now we realize that our contents were culturally insensitive and take full responsibility for our actions and we can only promise to do better. “
“We really sorry the choices we made and we are honestly sorry for any pain and anguish that we have caused to our fans,” he added. “This situation was a precious learning experience for us. Our Kissy [sic] Support means the world for us and we will continue to honor you all in every possible way. “
The group suffered criticism at the beginning of this week after keeping a Live broadcast that celebrates the birthday of the member Juliewhich presented a “Hip Hop of the old school” theme. While the intent was to pay homage to the genre, many spectators questioned the concept alleged cultural insensitivitySparking concern and disappointment between fans and netizen.
