The marketing strategy never seen before the group of New Girl Shock girls

The marketing strategy never seen before the group of New Girl Shock girls

It’s all incredibly detailed

Entertainment AstronaviThe last group of girls Siverry He is waveing ​​in the K-pop sector with their innovative promotional approach. I reduce from traditional social media marketing, the company has developed an interactive website that offers fans a unique and engaging experience.

Teaser image of the Kiiikiii group
| Entertainment Astronavi

The website has several interactive sections that reveal details on the group’s next debut. In an area, fans can explore a virtual map connected to the position of the filming of the pre-debut track of Kiiikiii “I do me”. Each position indicator on the map reveals the exclusive photos of the members.

kiiikiii.kr_i-do-me (iPad Air)

The game elements play a significant role in promotional strategy. Fans can participate in a guide simulation that incorporates fragments of the instrumental track of their next song and reveals lyrics.

kiiikiii.kr_There-They-Go (iPad Air)

Another section presents a disguise game in which users can create their own look inspired by Kiiikiii-inspired while listening to the preview of a track on the B side of their next version of debut.

kiiikiii.kr_btg (iPad Air)

By adding a personal touch, the website also includes a collection of digital letters written by the members, giving fans a vision of their personalities. This section also makes fun of another musical preview, building anticipation for their debut.

kiiikiii.kr_go-Getter (iPad Air)

Mystery surrounds two additional sections of the website, which currently showed countdown timers. One promises information on their debut track, while the other, tired in an intriguing “basis” way, will unlock in 28 days. The first of these sections will become available in just 5 days.

The personal section of the website has attracted particular attention, with new photographs in profile of the members who have already captured the interest of the Netizen Koreans. These images quickly gained online traction, thanks to the visual charm of the group.

The innovative platform suggests that Starship Entertainment is setting new standards for the promotions of the Idol group, potentially influencing the way the future K-pop acts are committed to their audience.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top