The BTOB Company, a new constitution label under the Entertainment Company DOD, which manages 4 members of the Btob out of 6, is facing criticism for poor communication and bad management. Fans argue that the use of the group name for a unit of four members does not risk finding the identity and value of the BTOB brand.
The problem intensified when the company scheduled a concert of four members with the name of “Btob” on 27-29 December, superimposed on the solo concert already announced and exhausted of Lee Changsub. This forced some fans to cancel their tickets and regain them for the other concert, supporting additional commissions.
In an attempt to control the damage, the BTOB company has published a YouTube video, “2025 BTOB New Year New Year”, with all six members. However, he worsened the situation.
During the gathering, Lee Changsub mentioned his concert by Bis, but the leader SEO Eunkwang seemed unaware, he replied, “Oh really? When is it?” The lack of communication was evident since the other members remained silent.
Later, SEO Eunkwang suggested to avoid overlapping events, while Lee Changsub underlined the need for better communication. However, Lee Minhyuk rejected the concern and im Hyunsik recognized that some overlaps were inevitable. The BTOB company has changed the video to highlight the comments of Lee Changsub, which fans interpreted as supported by overlaps.
In the end, Yook Sungjae intervened, saying, “Agencies must communicate better. This is the best solution. ” He also added, “In the end, we are united only because of the melody (the fan base). Without melody, I wouldn’t even see my Hyung. “
With a growing frustration among the fans, it is not sure if the BTOB company will face these concerns or will continue to ignore them.
