“… it makes me question the photographer’s mentality.”
IncandescenceA Korean cosmetic brand continues to face a recourse after its last promotion of vitamin products has been marked as “creeping” AND “Disturbing” To lay female models such as “Dead bodies.”
The promotion in question was for a chewable vitamin supplement and a toner of lemon vitamin. GLOW had these photos modeled prominently on the website:
Give the unusual concepts for the promotion of vitamin products, the photos have not been well accepted. In response, Glow tweeted an official declaration, apologizing for not understanding the feeling of the consumer and having removed one of the announcements.
– GLOW GLOW (@glowisgood) April 23, 2025
Hi, this is glow.
We apologize sincerely for the delay in responding to the disputes surrounding the chewing photo shoot of vitamin C and for the discomfort it caused.
We fully recognize that there was a lack of consideration regarding the characteristics of the product and its wider social implications during the planning process. As a result, all the related images have been removed.
We deeply regret this oversight and feel an immense responsibility for this. Once again, we sincerely apologize to all those who have had discomfort or offense due to the photo shoot.
Going forward, we promise to face these issues with greater sensitivity and care while we continue to grow.
Thank you.
– incandescent
Like others “questionable” The photos still remain and visible, the Koreans continue to examine the general representation of the brand of female models in all their promotions.
The recourse continues to grow despite the brand’s response.
- “It looks like a concept of suicide.”
- “This is only the taste of the photographer and the brand has combined their lol style. He really must love dead women.”
- “Disturbing”.
- “Who has planned this? It is totally horrible. So unpleasant that I don’t want to buy anything from them.”
- “He put me uncomfortable. I won’t spend money there.”
- “It’s so disturbing … makes me feel terrible.”
- “If it were a fashion shot, I could simply sweep it away, but vitamins should represent health and vitality. This concept is not good.”
- “Is it really healthy …?”
- “He is disturbing and makes me question the photographer’s mentality.”
This is not the first time that the brands have had to act in response to growing criticism. In 2019, Baskin-Robbins Korea was under enormous fire for sexualization She grossa member of Mevv. Read more about it here:
Baskin Robbins causes the controversy on the sexual objectiveness of the son model
