Aespa revealed the trailer for their sixth mini-album, RicherOn August 25th at midnight KST. Entitled “I AM A Rich Man”, the cinematographic clip of almost six minutes has been directed by the acclaimed director Lee Ok-Seop, all four Aespa members: Karina, Winter, Giselle and Nirning and the actor Koo Kyo-Hwan.
The trailer opens on a icy warehouse bowling track, where the character of Koo Kyo-Hwan shines under the overwhelming and growing fear. Against this desolate background, Aespa remains in the balance and crazy, their calm expressions and deliberate movements create a clear contrast that underlines the central theme of the project: the true wealth does not derive from material wealth but from the resilience of one’s mentality.
The direction of Lee Ok-Seop was praised for its surprising visual elements and careful frame. The fans noticed detailed performances, including the Giselle lines in Japanese and the Chinese dialogue of ninting, which add an unexpected multilingual layer to the narrative.
The atmospheric lighting of the trailer and the engaging sound design attract the spectators deeper in the history that is taking place, raising it beyond a typical musical teaser in what many have called a short film.
Aespa’s Richer Mini-album is scheduled for publication September 5 at 13:00 KST. It has six tracks, entitled by the title with the same name, and bears the enhancement slogan “they are quite as they are. I am a rich man”. The group aims to redefine the idea of ​​a “rich man” through a mixture of dynamic visual elements and energetic music.
Pre -orders for Richer They are now available through online and offline retailers. The physical album versions include themed photo books, postcards, posters and photocards, for the collector’s collector’s collector’s culture. The release follows the recent “Dirty Work” singles of Aespa and “Dark Arts”, marking their third great musical offer of the year and continuing their reputation for having pushed the creative borders.
Netizen and observers in the sector praised Aespa’s collaboration with Lee Ok-Seop and Koo Kyo-Hwan, calling the trailer A “film masterpiece” and expressing anxious anticipation for the album itself. While Aespa undertakes the next chapter, they strengthen their status as innovators within the fourth generation K-Pop scene, merging music, narrative and visual elements of high concept in a cohesive artistic vision.
