This article is part of our coverage of Kim Soo Hyun and Kim Sae Ron’s report. You can read more and view the entire time sequence here.
Actor Kim Soo Hyun is currently supporting about 15 companies, including Shinhan Bank, Prada, HomePlusAND Could be. After his recent controversy that involves the deceased actress Kim Sae Ron He went, the brands cut him. Eider AND Shavolde They have eliminated all the content relating to Kim Soo Hyun from their official websites and social media platforms. Arrival said that all the planned plans that involve him have been suspended.
The famous K-Beauty brand is canceled after showing support for Kim Soo Hyun
Given his huge star status and the more brands offers, it is natural that the commissions that could support from the violations of the contract due to his dispute are enormous. According to the Korean media SheepReport, the experts in the sector have estimated that the current advertising commissions of Kim Soo Hyun advertising for brand range from ₩ 700 million krw (about $ 483,000 USD) to ₩ 1.00 billion krw (about $ 690,000 USD) per year.
In general, when a model is involved in a social dispute or a negative accident during an advertising contract, it is required to pay a penalty, which is usually 2 to 3 times the amount contract. Since at the moment it is contracted with about 15 brands, Kim Soo Hyun may have to pay a penalty of about 20.0 billion KRW (about $ 13.8 million USD) in total.
In March 2025, the accusations emerged by accusing the actor Kim Soo Hyun of working in a romantic relationship with the actress Kim Sae Ron when he was 15 years old and he was 27 years old. These statements were brought to light by Kim Sae Ron’s aunt during an interview on the Garosero Research Institute YouTube channel, where he suggested that this report contributed to the tragic death of the actress from suicide. The aunt said that the report lasted six years, starting from Kim Sae Ron was a minor. You can read more below.
Kim Sae’s aunt Ron claims that actor Kim Soo Hyun attended the deceased actress since he was 15 years old, he blazes him for his death in a harmful exhibition
