“This isn’t right…”
We celebrate 30 years of activity, SM Entertainment released a “brand film” on his SMTOWN YouTube channel.
Honoring artists who debuted under the K-Pop powerhouse founded in 1995, by HEAT Through RIIZEthe video left fans emotional, recalling the eras.
30 years together. May this voice, this movement, this culture last forever. SM Entertainment celebrates its 30th anniversary. Thank you to all the fans and artists who have been with us every step of this 30-year journey. And thanks to everyone’s invaluable support and love, SM has been able to create a new culture and play a leading role in K-POP. We look forward to the dreams and stories we will continue to write together and express our sincere gratitude to everyone.
— SM Entertainment
Some fans, however, noted that the video wasn’t as comprehensive as it could have been. An online post highlighted the “missing groups” Pleases MILK, Black Beat, ISAK N JIYEONAND Zhang Liyinfrom the brand film…
…with Gracein particular, raising many questions.
The four-member girl group was produced and debuted in 2005 as The “female version of TVXQ.” The 2007 album track “One More Time, OK?” it was an unprecedented concept in early K-Pop and was received well, becoming 天上智喜 the only song from The Grace to win first place on a music show.
Given how popular the group and member is Stefania was at the time for his dancing skills, fans asked, “Where is Grace?”
- “天上智喜 Shouldn’t The Grace have a place in this video…? If I remember correctly the group promoted for quite a while.”
- “Even before debuting as The Grace, Dana he was a soloist and Lina he was part of ISAK N JIYEON. Sunday also promoted in Japan. This is not right.”
- “天上智喜 The Grace has been around for quite a while. This is making them so dirty… The members have also had solo and unit promotions, and even activities in Japan.
- “This is not fair to 天上智喜 La Grazia. And don’t the members of Black Beat work at SM Entertainment now?”
- “The video seems to focus on the most successful groups. 天上智喜 The Grace may have been around for a long time, but the group doesn’t necessarily have big hits or memorable members.
On the other hand, some fans agree with SM Entertainment’s decision not to include the mentioned groups.
- “I think bands that had a smaller fan base were left out.”
- “If they wanted to highlight artists, they should have highlighted each and every one of them.”
- “The video is missing D-MINas well. In fact, he still has a contract with SM Entertainment.
- “I don’t know, I kind of understand why they weren’t included.”
- “Of course, it would have been nice to include 天上智喜 The Grace. But I also understand why they weren’t included.”
- “天上智喜 Grace should have been in this.”
Watch the brand film here:
Idols made dirty
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