Zhao LusiCurrently illuminating the screens with his role of Xuanyan in the romantic drama Ambition of loveHe did much more than fascinating the public with his acting: he unleashed a fashion fire.
In a now viral scene, the character of Zhao Lusi does not only wear a bag: it will brand it. The little Tote Medusa ’95 Pastel Pink Versace Croc-Effetto has become a surprise weapon of choice in a playful clash with a male character, immediately making the object the hottest accessory of the season.
“The way he used the bag, iconic!”
“Only Zhao Lusi can make sure that hitting someone with an appearance of Versace is so elegant.”
Nicknamed online as the “Hit bag”, the $ 2,300 accessory has become a breakout star. A few hours after the broadcast of the episode, it has risen to the top of the research trends through Chinese platforms and, according to reports, is exhausted in various international stores. The buzz was so intense that fashion observers nicknamed him a new piece of declaration of Gen Z.
The bag itself is not just a magnet of the memes: it is a wonder of design. Made of luxurious and demolished leather and adorned with the iconic egro jusa of the golden gold of Versace, the compact silhouette is praised for its versatility, perfectly combining everything, from the streetwear to the clothes ready for the office.
What is even more impressive is Zhao LusiIt is repeated influence on the popularity of the bag. In June, even before the entire release of the drama, a few seconds from the trailer that showed it by oscillating the same attention as Versace Medusa ’95 attracted the attention of the fashionistas and led to an early exhaustion in the Chinese TMALL and beyond.
Zhao LusiAlready a global ambassador for Versace since 2023, has repeatedly showed the Medusa ’95 in various colors, which proves is not only the face of a campaign but a commercial driving force. Each appearance that makes Versace sends sales in Overdrive.
Versace clearly knew what they were doing when they named her. His image – a mix of sweet and elegant, young but sophisticated – goes perfectly with young Asian consumers. From pink pastels to bold blacks, Zhao LusiThe moments of the lookbook continue to define luxury fashion with a romantic touch.
Whether you are a fan of the drama or a fashion enthusiast, one thing is clear: Zhao Lusi I just transformed a design bag into a pop culture weapon, literally.
Sources: Kenh14