Hybe, the South Korean entertainment giant behind global K-Pop sensations such as BTS, Seventenen and TXT, has officially announced its intention to open a local branch in India by September or October 2025.
This marks the fifth international base of Hybe, following expansions in the United States, Japan, China and Latin America, and reports a great strategic move to draw on the vast musical market rapidly growing India.
The company is currently leading the local market research and manage the administrative preparations necessary to establish the Indian branch. The president of Hybe, Bang Si-Hyuk, is leading this expansion personally as part of his “multi-casa, multi-genre” strategy.
This approach aims to transplant the production methodology K-Pop-a integrated system of discovery of artists, rigorous training, content production, management and involvement of different global markets adapt to local cultures and preferences.
India, with its population of over 1.4 billion and a digitally expert youth demography, represents one of the world’s largest and most dynamic musical markets. Although it is still developing, the India’s music industry will be reached 780 million dollars by 2027, offering a significant long -term growth potential despite the current infrastructure and spending limits.
Hybe sees this as an opportunity not only to expand the global K-pop footprint But also to cultivate local talents through fans’ auditions and events, potentially allowing Indian artists to join the global K-pop scene.
The company’s expansion in India follows a successful growth model. In the United States, Hybe acquired Ithaca Holdings by Scooter Braun in 2021 and his group of American girls Katseye recently entered the Billboard Hot 100 less than a year after his debut.
Hybe Latin America, launched in 2023, is preparing to debut a new boy band following auditions. Hybe Japan and Hybe China also manage local groups, demonstrating the company’s commitment for the localized development of artists and market integration.
A Hybe representative highlighted it establish The feet in the main global musical markets and the application of their proven methodology are already producing results. The company provides that if this continuous trend could significantly remodel the global music industry, which is currently dominated by some important actors.
For fans of Indian K-pop, Hybe’s arrival could mean more concerts, fans events and opportunities to interact with the genre at the local level. The move should deepen the cultural exchange and potentially transform the Indian music industry by merging the global success formula of K-Pop with the rich cultural diversity of India.
