Fans ask for his agency better.
Koreaboo
Former (G) i-like member Soojin He recently experienced a significant drop in his Instagram followers, a situation that has raised concerns among his fans.
The idol – who left the group in August 2021 following bullying accusations – saw his follower count to fall by almost 500,000 since January. Starting now, Soojin has 2.5 million followers, a strong drop compared to his previous milestone of over 3 million followers.
Soojin losing 500k followers from January 2024 … what’s going on pic.twitter.com/6jfdiazn6k
– Her⁶🪞radio (@idleis6) April 4, 2025
Instagram follower#Gidle 13.3m ➢ 13.4 m#MIYEON 5.4 m ➢ 5.5 m#Minnie 8m ➡️ 8M#Soojin 2.7 m ➢ 2.6 m#Soyeon 5.5 mhead 5.5 m#Uyqi 9.2m bar 9.4 m#Shuhua 5.8 Mback 5.9 m
Followers of Weibo
Idle 1.1m
YQ 10.5m
Sh 2.4m https://t.co/ewygrxgp-🐹🐶✨: radio dum-dum 📻🎶 (@windy_wooks) March 9, 2025
Fans quickly stressed that this dramatic reduction is probably linked to the lack of promotional activities consistent with his agency, BRD communications. Since Soojin’s departure from (G) I -Tle, the former K-Pop star has focused on her solo career, releasing two prolonged shows- Agassy in November 2023 e Rizz In May 2024. Despite these versions, many fans believe that BRD did not give Soojin enough visibility, leaving it with minimal updates, content and public apparitions.
I was really excited to think that BRD was a good company for his Cuz even if there were false steps with both albums, the promotions were not bad, his bsides are perfect and even had a small tour. My hypothesis is that they are taking extra time with the next album BC Rizz has done even more
– Rip to your grandmother but I am different 🇵🇸 🇵🇸 (@snukey_b) April 5, 2025
Many fans echoed to similar feelings, underlining that Soojin’s current situation could have been avoided with better marketing and promotion.
Because no return 😭 😭
– Iamfine, Ryu? (@ddaengddeongz_) April 5, 2025
The way all his songs are super good, I think the problem is that the songs of the title are not super good, as if it gives the same amount of goodness as its bsides, but Soojin Def has far some of the best bsides among the KPOP soloists
– Her⁶🪞radio (@idleis6) April 5, 2025
Open Soojin’s Tiktok and is ruined by YouTube previews. Failed him stop. @Brd_soojin @Brd_entoofficial pic.twitter.com/ezy2EWT7FE
– in * ✩✩ (@soojingrrr) April 4, 2025
It is not uncommon for k-pop idols to experience fluctuations in the counts of followers, but such a strong decline suggests that the lack of regular commitment with fans could be an important factor that contributes. Many ask Brd Communications to intensify their efforts to support Soojin’s career and restore the connection between the artist and his fan base.
Fans hope that BRD will act to face these concerns, perhaps providing more consistent contents, appearances and updates on Soojin’s activities. While the idol continues to promote his work as a soloist, he remains to see how his agency will manage the situation going on.
