LIGHT they gained considerable attention even before debut thanks to their agency, Cube Entertainment, home to big idols like HyunA, 4Minute and i-dle. Their debut in 2021 with Vanilla looked promising, bolstered by a lineup that included Chowon, Nayoung and Yujeong, who placed 13th, 12th and 51st respectively on the hit survival show. Produce 48.
The group also had a “secret weapon”: Juhyeon, who placed in the top 25 on The Unity and is considered one of the strongest dancers of the fourth generation. With stunning visuals and high-level performance capabilities, it was expected to help drive LIGHT to success. However, the group soon lost momentum and quickly slipped behind strong competition in the girl group market.
Recently, concerns erupted within SUMIT, the group’s fandom, when Cube unexpectedly announced the group’s closure LIGHTThe official fanclub service of. The company said sales for SUMIT MEMBERSHIP ended on October 30, and all fanclub operations will officially close on November 19, 2025. While no new memberships will be accepted, current members can access exclusive content until the closing date.
Less than a week after the closure, fans are increasingly worried about the fate of the group. Although Cube didn’t specify it LIGHTAs for the future, the timing and wording of the announcement seemed abrupt and disconcerting. Many believe the warning heralds a dissolution or indefinite hiatus. In K-pop, shutting down a group’s official fanclub is widely seen as one thing a sad sign.
Unfortunately the decline was evident. Over the course of five years, LIGHT he has released four EPs and single albums. With each return, sales dropped dramatically, from 69,000 copies (Vanilla AND Light a wish in 2021) for just 19,000 per Honey or spices, a staggering 70% drop.. At a certain point, Honey or spices sold only 822 copies in one day compared to 4,971 copies on the day of release—a drop of 80%..
These numbers indicate that the group’s revenue was not enough to offset production costs. In cases where artists continually lose profits, agencies often shift focus to new trainees, leaving struggling groups idle until their contracts expire. For LIGHTcontract termination is now a very real possibility.
Many fans believe that the problem is not the members but the lack of strategic direction. Despite having strong artists like Chowon, Nayoung, and Juhyeon, the group has never established a distinct musical identity. Their songs lacked the staying power to compete with dominant fourth-generation acts like IVE, NewJeans, aespa, and even their own senior i-dle.
Cube Entertainment was also criticized for insufficient promotion: sporadic comeback schedules, disappointing music videos, lackluster visuals, and minimal marketing efforts. With fading public interest and weak support for its content, the group’s decline became inevitable.
Some speculate that if LIGHT disbands, Juhyeon and Chowon might be the only members with a chance to stay in the industry, either as soloists or debuting with Cube, given their strong skills and images.
Despite debuting under a big agency with high expectations, LIGHT they couldn’t sustain their initial buzz. Without a clear concept or impactful music, they struggled to stand out in the saturated landscape of girl groups.
On November 19, the industry will likely receive a definitive answer, a moment that could mark the official end LIGHT.
Sources: kenh14
