At the beginning of 2025, the group of Newjeans girls reported more aggressive moves in their exclusive contractual dispute with Ador. By claiming that their contract with Ador has already been resolved on November 29 last year, Newjeans started the search for a new group name without an agency.
In the meantime, the former CEO of Ador Min Hee-Jin, who took the command in criticizing Hybe and Ador, remains silent and has not yet provided any position regarding the underway of Newjeans crisis.
How do the experts in the K-Pop sector consider the current situation since Min Hee-Jin is becoming increasingly silent while Newjeans’ voices becoming stronger? Following Newjeans and Min Hee-Jin. This means that being involved in these accusations could be disadvantageous.
Recently, a Konca representative has also discussed the impact of the Newjeans crisis on the K-Pop market. They expressed concern, saying “Newjeans cannot even distinguish between a bond performance contract and an investment contract”, Addition “To be honest, for those who have a basic understanding of the business and this market, the position of Newjeans is not worth replying. However, they continue to raise their voices and I am worried that this can have a negative influence on teenagers with little social experience. “
By underlining the concerns that the logic of Newjeans’ members could become a kind of conviction for young people, the representative added that Min Hee-Jin should have prevented Newjeans from actively talking about the issues if he really took care of the members and wanted to protect them.
They declared, “It is natural that conflicts arise during commercial activities and disputes can be resolved through legal actions. However, advertising everything related to the controversy and possession of press conferences can negatively affect the image of the artists and on the K-pop market “.
By raising another concern about the feeling of investors towards the K-Pop market due to the Newjeans crisis, the representative said, “If the contracts can be closed unilaterally without notification, who would continue to invest in K-pop? In the long term, no investor will pay their money in such insatiable companies. ”
As for the increase in similar disputes in the K-Pop sector, the representative explained, “This is a phenomenon that occurs due to the influx of enormous capital. After all, Newjeans’ crisis concerns money. “
Commenting on the link between Newjeans and Min Hee-Jin, they said, “Newjeans seems to give priority to emotional loyalty compared to corporate logic. They feel the need to defend the person who works closely with them believing they have been unjustly treated “, Addition “When members become more mature and acquire a better understanding of business, they will see the situation differently. However, at this moment, they behave too emotionally ”.
