They appeared on Kiss of Life’s music video.
Kiss of life They recently found themselves on fire after a live streaming held JulieThe birthday has aroused controversy.
The clothing code of the event, described as “hip hop vibrations of the old school”, quickly became a point of dispute when the members appeared on the screen wearing clothes that seemed to imitate racial stereotypes. Their clothing, including large gold chains, hats and hairstyles such as braids, has aroused heavy criticism.
Kiss of Life Under Fire for cultural appropriation in the birthday livestream
The group also danced with rap and hip-hop music, while trying to freestyle, promoting the accusations of cultural appropriation. Many felt that the representation was offensive, leading to a wave of enormous online backlash.
Julie born in Hawaii said the word apologized, beautiful born in Seattle who behaves madly, in reality I liked the kiss of life and I thought that Julie’s apologies were honest, but this shows that blacks are only something you can make fun of, but if you get your sorry Blackhash pic.twitter.com/tfwepyn8f9
– Katseye 🥖 (@Aekatss) April 2, 2025
The discussion that surrounds the kiss of life and cultural appropriation has continued, with many attention to the previous interactions of the group with black culture.
What the kiss of life has done is the modern blackface and the cultural mockery. Dress like blacks as if we were Halloween costumes, while we indulge ourselves in exaggerated stereotypes? This was not accidental. They sat down, planned this and dress.
– ri (@ovryuri) April 2, 2025
A particular point of attention was a recent viral clip that highlights Julie’s comments on the group’s black backup dancers. The video – which presents movies of the “Lose Yourself” movies of the group – attracts attention to Julie’s words on the dancers in the music video for their track of the title “Get Loud”.
For the music video, the dancers actually arrived in Korea from the United States. We started the really interesting introduction, but this time our dancers really played an important role. They arrived and in a short time, they did their best and involved fresh with us.
– Julie
The girls made a bad joke, we apologize on behalf of the whole fandom – but it doesn’t hate you, it was a bad joke 🙁#Kissoflife pic.twitter.com/qhssbmuune
– Aza (@NovasPics) April 4, 2025
The clip, which shows the group that interacts with their dancers and black fans, has aroused contrasting reactions. Some spectators believe that Julie’s words indicate that the group is sincerely grateful for black culture and that their apologies were sincere.
Ooh, but the girls don’t really treat people from another race, watch this video !! It was an unfortunate joke in Julie’s live show. I’m not saying that you shouldn’t be offended, but they interact well with black kisses.
– Aza (@NovasPics) April 5, 2025
Sometimes racism comes from a place of ignorance or lack of awareness, they probably do not hate black or Latin PPLs, but what they have done is truly offensive and ignorant and is racist, they would have had to apologize
– Marco ★ ˒˒ (@teehyunnnnzz) April 5, 2025
Others, however, argue that the group should still be held responsible for their previous actions, including the controversial live streaming, and that they face the consequences of cultural appropriation.
I need all of you to understand that racism is not just saying “I hate blacks” and refuses to be next to them. Participation in stereotypes created for blacks is also a form of racism. People go to mainly black schools and are still racist. https://t.co/loisejsntj
– ∞ cvpid ꩜ ⥉❣️₊ · ͟͟͞͞➳❥ ͟͟͞͞➳❥ (@cvpid1uv) April 5, 2025
Girl, please save these bullshit for someone who wants to listen to him. What they did was getting stuck to apologize for these MF and make changes “I know black people” and “I like black artists”
– ⋆𝐆α𝖾𝗀υ ᥣᥣ𝗂 gre ꨄ︎💨 ꨄ︎💨 (@_chaconneme_) April 5, 2025
In addition to public excuses from S2 EntertainmentEven the members of the group have issued excuses, but the reactions were divided to it similarly. While some believe that their sincerity is evident, others remain unconvinced and require more significant changes from the group going on. You can read more below.
The personal apologies of the kiss of life sparkle mixed reactions heated