Their new agency has spoken.
Koreaboo
After weeks of speculation, THE BOYS‘S negotiations for trademark rights with their soon-to-be former agency It’s entertainment they failed.
On December 4th the new agency THE BOYZ, A Hundredannounced that efforts to secure the group’s branding had failed due to IST Entertainment’s alleged excessive demands. One Hundred stated that the conditions proposed by IST were unacceptable despite THE BOYZ having protected and developed its brand over the past seven years.
According to the statement, the agency and members have worked tirelessly to resolve the matter amicably, while trying to keep the names of their fans. However, despite these efforts, the negotiations did not produce a positive outcome.
Despite the failed talks, One Hundred has assured fans that THE BOYZ’s activities will continue uninterrupted. To prepare for the potential loss of the current name, the agency has filed trademarks for alternative names, such as “The Boys”, “The New Boyz” and “TNBZ”.
“This is One Hundred, THE BOYZ’s new agency.
During the conditional trademark negotiation process with IST Entertainment, THE BOYZ’s current agency, One Hundred found it impossible to accept IST Entertainment’s unreasonable terms, despite the artists having protected their trademark rights for the past seven years.
One Hundred has made every effort to negotiate with IST Entertainment regarding trademark rights. THE BOYZ artists have also done their best to date to preserve these rights for the sake of their fans. We deeply regret that we were unable to achieve a positive outcome and express our sincere disappointment towards IST Entertainment.
One Hundred has always put THE BOYZ and their fans first, and we sought a smooth and friendly transition that leaves no damage or blemishes.
Therefore, until the contract expires on December 5, One Hundred will continue to approach trademark negotiations with an open mind. Even if negotiations ultimately fail, we will ensure that current members of THE BOYZ are fully prepared to operate their businesses under a new and improved brand.
Ultimately, One Hundred promises to always act in the best interests of artists and fans, and we will continue to give our best effort in everything we do. Thank you.”
– Hundred
The contract between IST Entertainment and THE BOYZ officially expires on December 5th. After this date, the group will operate under the management of One Hundred. Fans have expressed frustration over the failed negotiations, but remain confident that THE BOYZ will thrive despite this setback.
