Fans found the moment hilarious.
January 11th and 12th SM Entertainment held its 30th anniversary concert, SMTown Live 2025. Many of the label’s past and present artists performed at the event.
Exceptional Juner was one such group, performing with many members present despite many no longer being present SM Entertainment beyond their involvement in group activities.
#SUPERJUNIOR at SMTOWN LIVE 2025 @ SEOUL DAY 2#superjunior #SUPERJUNIOR#SMTOWN #SM_30thAnniversary#SMTOWN2025 #SMTOWN2025_SEOUL#SMTOWN_LIVE #SMCU pic.twitter.com/tQbtiYwnSQ
— SUPER JUNIOR (@SJofficial) January 12, 2025
This includes Eunhyukwhich, together with Donghaeformat ODE.en for their solo activities and those as Super Junior D&E.
On ODE.en, Eunhyuk will release his first solo album nearly 20 years after his debut. The album, titled EXPLORERis a mini-album coming out on January 27th.
EUNHYUK THE FIRST MINI ALBUM [EXPLORER]
𝑻𝑰𝑴𝑬𝑻𝑨𝑩𝑳𝑬January 27, 2025 6:00 pm (KST)
SOON#eunhyuk #EUNHYUK#SuperJuniorDnE #SuperJuniorDnE#EXPLORER pic.twitter.com/8uixLxC952— SUPER JUNIOR-D&E Official (@SJ_DnE_official) January 12, 2025
The fact that an artist with a successful 20-year career has yet to release a solo album is probably surprising to many, but Eunhyuk’s recent way of promoting his album seems to hint at his own shock.
During their time on stage during the second night of SMTOWN, the group gave a chaotic speech after giving a short one the night before.
on the first day, suju only spoke for less than 2 minutes. During today’s discussion, Leeteuk said that the staff thought that the super junior team was annoyed or angry yesterday, and they were worried. so on the second day, not only did they do their job, but they did it for 10 chaotic minutes 😭
summary: pic.twitter.com/9IkDiXHqyt
— mint (@unresolvedmint) January 12, 2025
During this speech, Eunhyuk took the opportunity to talk about his next album, announcing that it would be his first in 20 years. After joking that concert attendees would have to purchase the album as family members of SMTOWN, he specifically mentioned that the album would not be released by SM.
Many fans found this moment funny, commenting on how Eunhyuk “shadowed” the company.
eunhyuk promoting his first ever solo album in smtown is the funniest and shadiest thing today lmao pic.twitter.com/GVXVAJs7UO
— ☁︎ (@teuking2u) January 12, 2025
I love them so much 😭 no one disagrees like suju does 😭 https://t.co/XL92RtWg3G
— A 🍒 (@arrrennoona) January 12, 2025
the way he said “my first solo album in 20 YEARS” like SHADEEEE https://t.co/osYKJgVyqL
— zuzi˚* (@teukhani) January 12, 2025