Lee soo-manThe legendary manufacturer who contributed to globalize K-Pop, recently concluded a large-scale urban green campaign in Los Angeles, collecting over 1.25 million dollars (about 1.7 billion KRW) in collaboration with the Koretown Youth and Community Center (Kycc). Announced on May 27, the campaign is part of the underground dedication to environmental sustainability through trees planting initiatives.
Launched in September 2024 with the personal donation of Lee Soo-Man of $ 500,000, the campaign successfully gained other $ 755,000 from various institutions and basic supporters, led by Kycc.
Since then, more than 1,000 climatic resilient trees have been planted in underground neighborhoods, including South Los Angeles, Pico-Union and Koreatown. Over 500 volunteers – from young premises to community residents – actively participated in the effort.
Lee Soo-Man reflected on the deepest meaning of the project, affirming, “Planting trees is a way to leave behind a respiratory legacy for future generations. Just as artists create beauty, we must preserve and expand it. ESG is not only a corporate responsibility, but also a social role for creators.”
In particular, the former member of the generation of Sunny girls, who is also Lee Soo-Man’s nephew, took part in the plantation event of trees in Koretown. His involvement triggered the speculation that could follow his uncle’s path as a visionary leader.
The campaign also presented participation from A2o MaggioA group of global girls under A2o Entertainment by Lee Soo-Man. Composed entirely of Chinese members, the group has achieved international success with their debut song “Under my skin“Entering the Top 40 of the United States and their follow-up track at the top of the China QQ music charts.
The executive director of the Kycc Song Jung-Ho praised the impact of the campaign: “Thanks to the vision of Lee Soo-Man and the sincere support, thousands of residents of Los Angeles will enjoy a greenest and most healthy urban environment. This is what Esg in action really means.”
This impact campaign highlights not only the dedication of Lee Soo-Man to environmental sustainability, but also shows off as a cultural icons as Sunny can inspire a positive change beyond the entertainment sector.
