It was strongly involved in the project.
The singer is Bored He is facing the heat for presumably abandoning an NFT project he promoted.
In February 2022, Sunmi, his agency FSNAND Study hands Louched The “Sunmiya Club” profile Picture NFT. The project presented digital illustrations inspired by Sunmi. He offered special services to NFT holders to increase the investment value of these activities. The project promised that investors will receive benefits such as fans’ meetings, exclusive parties and profit sharing opportunities.
Sunmi has actively promoted this project, also by appearing on YouTube on video together with the CEO of Metakongz Lee Doo Hee to talk about his adventure in the NFT space. The project is successfully exhausted.
But in the second half of 2022, the cryptocurrency market saw an accident, leading to the NFTS of Sunmi which took a value value. They passed from millions of victories per unit to simple thousands.
Recently, an investor who claims to have included over $ 50.0 million KRW (about $ 34,800 USD) in the Sunmi NFT, he told the media that “Nobody is taking responsibility ” of the consequences despite the project would never materialize. The criticisms also started to pour for Sunmi, with the critics who accuse it of inaction after the sold out. Since it was strongly involved in promoting them, some investors have accused Sunmi of a “carpet shot”. The term refers to the practice of attracting investors with non -realistic statements before abruptly withdrawing funds and abandoning projects.
Although the issuing company replied, claiming to have fulfilled all the milestones promised to investors, the criticism is only becoming stronger. But without any regulatory framework or preventive measures in place, according to an employee of Blockchain, it would be difficult to make the celebrities responsible while promoting the NFT.