Only 25% of their previous output…
koreaboo
THE SERAPHIM They recently returned to the music scene with their new mini-album CRAZY, containing the track of the same name.
While the song and its music video garnered positive reactions from fans (the video surpassed 15 million views in just over a day and the track debuted at number 34 on the MelOn Daily Chart), this enthusiasm was not reflected in the album’s physical sales.
The drop in sales for CRAZY is evident compared to their previous releases. LE SSERAFIM’s early albums saw a steady increase in numbers, with their debut FEARLESS selling 176,861 copies. Shortly after, ANTIFRAGILE reached 408,833 copies, and NOT FORGIVED peaked at 1,024,034 copies.
Despite EASY did not reach a higher peak, it sold 783,358 copies, which was quite good compared to other successful girl groups. On the contrary, CRAZY It sold only 195,264 copies on its first day, less than 25% of first-day sales compared to the previous version.
[HT] #LE_SSERAFIM (@le_sserafim) 1st day sales
NOT FORGIVED ă…ˇ 1,024,034
EASY ă…ˇ 783.358
ANTIFRAGILE — 408,833
CRAZY ㅡ 195,264 🆕️
WITHOUT FEAR — 176,861— KOREAN SALES (@koreansales_twt) August 30, 2024
This sharp decline has raised concerns among fans and Internet users alike.
Some fans speculate that the drop in sales may be due to technical issues with Hanteo, the chart responsible for tracking album sales, which crashed for over six hours, potentially impacting the tally.
Why did their Hanteo freeze for 6 hours?? That’s weird
— Loxem🧩 (@yass_minju) August 30, 2024
we will get up during the week it’s not our fault hanteo was frozen for 6 hours keep broadcasting and do your best https://t.co/2VcAAO01Su photo.twitter.com/DowBkwS7YJ
— ً (@hyjmeal) August 30, 2024
Others suggest that shipping delays could be a factor, as the significant drop in sales is unusual for a group of LE SSERAFIM’s popularity.
Furthermore, it is speculated that the group’s previous live performances, including their appearance at Coachella and a live encore of their previous title track, EASYmay have influenced fans’ decisions. These performances were met with criticism, leading some to wonder if this affected their enthusiasm for purchasing the new album.
LE SSERAFIM’s Chaewon Directly Addresses Controversy Over Group’s Live Vocals at ‘Coachella 2024’
LE SSERAFIM’s Latest “M Countdown” Encore Stage Sparks Harsh Criticism From Netizens
As discussions continue, fans and observers alike are wondering about the reasons behind this unexpected drop in sales of LE SSERAFIM’s latest release.
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