SM Entertainment Founder Lee Soo Man Returns with New Company and “Zalpha-Pop”

SM Entertainment Founder Lee Soo Man Returns with New Company and “Zalpha-Pop”

A video of his debuts has been revealed.

Lee Soo Manfounder and former general producer of SM Entertainmentis making his dramatic return to the K-Pop scene with a new entertainment company, A2O Entertainment.

PS23021400119
Lee Soo Man | And daily

On October 25, 2024 (KST), A2O Entertainment revealed a “Zal-Dance Compilation V1” video via YouTube and other social media platforms such as Weibo—revealing the “rookies” of A2O Entertainment.

“Zalpha-Pop” replaced “K-Pop” in the video’s description, meant to combine Gen Z + Alpha and set these generations as A2O Entertainment’s primary audience.

The phrase “Produced by SM Lee” appears at the end of the video, indicating Lee Soo Man’s involvement in the group’s production.

Lee Soo Man left the K-Pop scene in March 2023, after a heated management dispute.

Read the full story behind Lee Soo Man’s resignation, lawsuit and more:

Suing SM Entertainment: The Full Story Behind Lee Soo Man’s Resignation, Lawsuit, and More

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top