The synergy between Korea’s flagship hip-hop survival show Show me the money 12 and its spin-off in the parallel universe Show me the money 12: Yacha – The world has translated into tangible success, with viewership figures confirming explosive growth across both programmes.
According to data analysis, after the release of episode 2 of both series on January 24, the number of “avid users” who watched both shows increased significantly compared to January 17, when Yacha: The world premiered. The overall number of unique viewers (UVs) who consumed both programs increased 4.2 times in just one week, demonstrating that the interconnected narrative, in which survivors from Yacha: The world emerge inside Show me the money 12has successfully retained and concentrated audiences on the TVING platform.
In particular, over 80% of Yacha: The world the spectators were watching too Show me the money 12, signaling a strong core fandom. On the contrary, the proportion of Show me the money 12 spectators who also chose Yacha: The world increased by approximately 2.5 times, highlighting rapidly expanding crossover involvement.
Audience demographic analysis further underlined the cultural impact of the programs. Show me the money 12 ranked first for two consecutive weeks on Good Data Corporation’s FUNdex TV buzz chart, confirming its mainstream popularity. The show also had the highest real-time viewership among teenagers of both sexes and males in their 20s, including terrestrial broadcasters, based on AGB Nielsen paid household ratings in the Seoul metropolitan area.
On TVING, both programs showed a particularly high 10- to 20-year-old viewership ratio of around 40%, reflecting strong appeal among Generation Z and young millennials. The raw, underground battle concept combined with hip-hop culture resonated strongly with younger viewers looking for authenticity and intensity.
With Show me the money 12 returning after almost three years and Yacha: The world By introducing a new format, expectations are growing that the narrative connection between the two series will generate even stronger momentum. TVING has already proven a successful OTT formula for hip-hop survival content through original productions such as Rap: publicAND Yacha: The world continues to strengthen this strategy.
Sources: wikitree
