Another controversy is to do waves in the K-Pop community, but this time the recourse is not aimed at idols or agencies. Instead, it is aimed at fans themselves.
After their return, Wish NCT Launched a pop-up store with automatic distributors full of exclusive goods. The fans ran for hours early in the morning, eager to get their hands on the limited edition goods. But the excitement quickly tightened when two individuals according to what reported the whole car in a few minutes, leaving the rest of the frustrated and empty -handed crowd.
nct wish popup store chinese resellers vending machine
" data-medium-file="https://cdn.kbizoom.com/media/2025/09/05014314/nct-wish-popup-store-chinese-resellers-vending-machine-thumbnail-20250905t010042000z-390x260.webp" data-large-file="https://cdn.kbizoom.com/media/2025/09/05014314/nct-wish-popup-store-chinese-resellers-vending-machine-thumbnail-20250905t010042000z.webp" alt="Dissecting Chinese retailers NCT wish popup" class="wp-image-870317" srcset="https://cdn.kbizoom.com/media/2025/09/05014314/nct-wish-popup-store-chinese-resellers-vending-machine-thumbnail-20250905t010042000z.webp 1200w, https://cdn.kbizoom.com/media/2025/09/05014314/nct-wish-popup-store-chinese-resellers-vending-machine-thumbnail-20250905t010042000z-390x260.webp 390w, https://cdn.kbizoom.com/media/2025/09/05014314/nct-wish-popup-store-chinese-resellers-vending-machine-thumbnail-20250905t010042000z-768x513.webp 768w, https://cdn.kbizoom.com/media/2025/09/05014314/nct-wish-popup-store-chinese-resellers-vending-machine-thumbnail-20250905t010042000z-1024x684.webp 1024w, https://cdn.kbizoom.com/media/2025/09/05014314/nct-wish-popup-store-chinese-resellers-vending-machine-thumbnail-20250905t010042000z-780x521.webp 780w, https://cdn.kbizoom.com/media/2025/09/05014314/nct-wish-popup-store-chinese-resellers-vending-machine-thumbnail-20250905t010042000z-400x267.webp 400w" sizes="(max-width: 1200px) 100vw, 1200px"/>The clips of the accident spread rapidly online, triggering the indignation for the bad management of events and the absence of staff to prevent acknowledgment. For many, he underlined a wider question: should K-Pop goods appear with rigorous purchase limits?
Many support yes. After all, it is not right for fans who wait all day to leave without anything, especially when others collect quantities of mass with the intention of reselling at inflated prices. This practice does not only hurt real supporters, but also damages the reputation of the fandom and undermines the efforts of the idols to connect significantly with fans.
From the marketing point of view, the limited offer can build hype and demand, but only if the distribution seems right. When only a few people monopolize the stock, it promotes resentment rather than excitement.
The limit of purchases would not solve every problem, but could at least guarantee a more balanced experience. In the end, K-Pop thrives because of its dedicated fan base and equity should remain at the center of that relationship.
Sources: AllkPop
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