What did Song Ji Hyo do until more than half a year after immersing himself in the fashion sector? On August 26, the official fanpage of Nina.ssong her lingerie brand presented a new photo shoot with the actress itself as a model, subtitled simply: “new product launch!”
Dressed with a light gray bralette and combined shorts, Song Ji Hyo exuded both sensuality and fascination without effort. The photos caught her randomly lying on a white bed with a book that covered part of her face or relaxed on a sofa illuminated by the sun. The atmosphere radiated natural elegance: seductive but not forced, elegant but comfortable.
Nina.ssong, founded by Ji Hyo, pursues a balance between practicality and modern aesthetic. Unlike many lingerie brands that focus heavily on the blatant sex appeal, Nina.ssong puts the comfort first. His latest photos not only serve as a promotional campaign, but also underline the main message of his brand: the beautiful lingerie should, above all, make you feel comfortable to the wearer.
A 40+, the timeless beauty of Ji Hyo combined with the minimalist drawings has attracted countless praise from fans: “It makes me want to buy instantly”, “This is Song Ji Hyo”, AND “It’s even better because it is the only model and promoting it.” The positive feedback is encouraging for the actress, who previously admitted to dealing with serious challenges at the beginning of her company.
At the end of 2024, Ji Hyo shocked the public by officially launching Nina.ssongA project that he had cultivated for eight years. With his fame from the National Variety Show Running ManMany expected that the Salesse brand instantly. The reality, however, was harder.
At the beginning of 2025, Ji Hyo candidly confessed in a transmission that sales had been slow: “A few days I only receive one or two orders.” The sweet and sour honesty surprised the fans, reminding them that also for a celebrity of the A list, fashion is a brutal and competitive company that does not guarantee success.
However, Ji Hyo refused to surrender. Instead of staying behind the scenes, it was actively involved at every stage, by the modeling lookbooks and takes photos of products to supervise the quality of production.
Currently, Nina.ssong It focuses on two main products lines: clothing for sleep of lingerie and women, at the price between 20,000 and 130,000 wins (about $ 15- $ 100). The mid -range positioning makes the products more accessible, but also puts the brand against countless competitors. The stages in the early stages are therefore surprising, but the persistence of Ji Hyo and the personal touch suggest long -term growth.
Sources: K14
