The disbandment of Purple Kiss, a fourth-generation K-Pop girl group under RBW Entertainment, has sparked intense discussion among fans after allegations surfaced that the members remain legally bound to the company despite the group’s official dissolution.
According to RBW Entertainment’s announcement on August 4, 2025, Purple Kisswhich debuted in 2021, would officially disband after completing its final promotional activities. The statement thanks fans for their support and wishes the members success in their future endeavors. However, the situation appears more complicated than initially believed.
Shortly after the announcement, member Swan made a revelation that fueled new controversy. He revealed that despite the dissolution, everything Purple Kiss members remain under contract with RBW until March 14, 2028, the original expiration date of their standard seven-year agreements. Swan expressed uncertainty about the scope of their individual operations from here on out, noting that the company has not provided clear guidance on future plans.
This revelation triggered confusion and frustration among fans, who questioned the company’s decision to disband the group while maintaining management’s sole control over the members. Online communities and fan forums have since been filled with speculation that RBW may limit or delay members’ solo careers during the remaining contract period.
One comment shared widely on social media read: “If the group is disbanded, they should be free to go their own way. Keeping them tied up for another three years seems unfair.”
Industry experts suggest that this situation raises important questions about artist autonomy and fair contracting practices in the K-Pop industry. While it is not uncommon for agencies to retain contractual rights after the dissolution of the group, it is rare for all members to remain inactive under the same company with no clear future activities planned.
At this time, RBW Entertainment has not released any follow-up statement clarifying contract details or confirming Swan’s remarks. The lack of transparency has only increased the anxiety of fans, many of whom are urging the company to release an official explanation.
Purple Kiss were widely regarded as one of the most vocally talented fourth-generation girl groups, praised for their self-produced music and distinctive artistic identity. Their sudden dissolution and ongoing contractual concerns cast a shadow over what could have been a promising next chapter for each member.
Until RBW clarifies the members’ individual status, fans remain uncertain about the fact Purple KissThe dissolution of truly marks the end, or the beginning of another difficult chapter for its artists.
Sources: Koreaboo
