When the fashion brand Prada announced “The Sound of Prada Seoul,” Korean fans of celebrity and guest influencers marked their calendars to go see their favorite idols at the planned photo event.
Reimagined for 2024, the latest edition of The Sound of Prada – Prada’s global series of live events celebrating music culture around the world – debuted at Candy Seongsu in Seoul on October 24, 2024. Exploring and valuing connections Prada’s innate connections with culture and society, The Sound of Prada connects Prada’s creative output with musical expression around the world.
— Prada
Indeed, the photo wall event featured a star-studded lineup, featuring the soloist Jeon Somi, TWICE‘S Very, aespa‘S Karinaactress Kim Tae Ri, NCT 127‘S Jaehyun, ENIPENEactor Hi Woo Seok, SHINee‘S Taemin, DAY6‘S Wonpilidol turned actress Hyeri, KISS OF LIFE‘S Julia AND Natty, Generation of girls‘S Hyoyeonand more.
On the night of the event, however, the situation around the venue became dangerous. Celebrities, influencers, their fans, neighborhood pedestrians and traffic were trapped in a narrow two-lane street.
The person who put Prada in this place and installed the outdoor photo wall should get out and hit the road. It’s a two-lane road, but because it’s marked red, it’s full of people, so it becomes a two-lane road. It is also a bus route. pic.twitter.com/Mf9M03rJxP
—8zza (@8zza) October 24, 2024
Whoever booked this location for Prada and then set up the photo wall [where it’s marked blue] he needs to be fired. The venue is on a two-lane street, but the event drew such a large crowd that people were crowded where I had marked red. It has turned into a single lane road. But keep in mind that a bus line passes through this neighborhood.
— @8zzza/X
Photos of Candy Seongsu, the venue and its surroundings have been circulating online, with user X pointing out Prada’s fault for choosing the wrong venue to host an event of this scale.
Ah, there’s a lot of chaos out there right now… … . pic.twitter.com/YZsTcHJwO8
— Glow (@citaglow2) October 24, 2024
It’s bloody hell outside. Crazy…
— @citaglow2/X
It won’t work.. Prada starts protesting to stop doing things like this in Korea.
Prada Seongdong-gu office told them to stop the event, they occupied the road in front of Prada and collided with a bus and a BMW, Prada was using an umbrella indoors even though it wasn’t raining, she arrived the police and told them to stop the Prada event, Prada was the worst, boycott Prada, dishonor Prada,— 🐟➿ (@monxxu) October 24, 2024
This is not the case… I protest that Prada does not organize another event like this in Korea. The Prada event is canceled by Seongdong district. Prada takes control of the streets of Seoul, causing a bus and a BMW to crash. Prada and its umbrellas indoors when it doesn’t even rain. Prada stopped by the police. Prada is the worst. Boycott. How embarrassing for Prada.
— @monxxu/X
Another user
A bus crashed into a BMW before, haha.
— @monxxu/X
Topstarnews he also reported that Korean press in attendance also left without covering the event as the night became more chaotic.
As soon as images, videos and tweets of the event began to circulate, the mayor of Seongdong District Chong Won Oh he also approached X and explained that the photo wall event had been canceled due to the risks it was posing to the neighborhood under his care.
Regarding the event, the duty officers of Seongdong-gu office and department heads have been monitoring the situation on site with the police and other related agencies since yesterday (October 24) at around 7pm the event can no longer unfold. We decided we could not proceed and asked the organizers to voluntarily end the event. https://t.co/HhquaQ6xAi
— Seongdong-gu Mayor Jeong Won-oh (@kindchong) October 24, 2024
Regarding the event, starting around 7pm yesterday (October 24), officials on duty from the Seongdong District Office and responsible department heads have been monitoring the situation on site together with the police and other related agencies. However, due to growing concerns about safety incidents related to large crowds, we felt it was no longer feasible to continue the event and asked the organizers to voluntarily end the event.
– Chong Won Oh
(To give the news the maximum possible diffusion to those who want to know the context, keep in mind that I inevitably quote the tweet of those who are spreading it the most.)
— Seongdong-gu Mayor Jeong Won-oh (@kindchong) October 24, 2024
We prioritize safety above all, so we ask for your understanding. Seongdong District will continue to do its best to maintain a safe community in the future.
Also, unfortunately, we had to quote the tweet of the person whose message is spreading most widely to better inform those who wish to know the circumstances of the matter. We ask for your understanding in this regard.
– Chong Won Oh
Due to the influx of crowds and the intervention of South Korean authorities to cancel the photo wall event, it was reported that some celebrities, such as Karina and Sana, were not even able to attend the event.
The photo event for Prada was canceled for security reasons. Many guests, including Prada ambassadors, were unable to enter the venue,
As someone who was physically there, the event was not organised. As we were leaving, a fan’s foot was almost hit by a… pic.twitter.com/fuQGmefWXq
– TWICE VOTING FAN UNION (@TFVUnion) October 24, 2024
Amid the chaos, Karina took to the fan communication app and notified her fans waiting for her appearance on the photo wall “go home.”
MY… Go home. Don’t wait.
—Karina
Fans who showed up at the venue, as well as those who heard about it online, expressed disappointment with the parties hosting the event for poor planning.
- “How annoying.”
- “Booking the right venue is very important for events like these. Who planned this? What was the thought process?”
- “The cops, firefighters and civilian workers all worked overtime for this. How annoying, for sure.”
- “Who planned all this, really?”
- “This was in front of my house. The traffic was terrible. There were too many people and it sucked for the residents. It seems like things ended up getting worse.
- “This reminds me of Gucci’s hiccup.”
- “What the hell? There is traffic on those streets at all times of the day. It’s a tiny alley, really. Who thought an event would make sense there?”
This isn’t the first time a venue that’s too small for the size of the event has caused imminent danger to attendees. More information on the “Boiler Room World Tour”, which was also cancelled:
South Korea narrowly escapes another crowd horror at ‘Boiler Room World Tour’
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