No one anticipated the impact this would have on them.
The TikTok ban in the US has been at the forefront of social media discourse for days now, but no one predicted the impact it would have on certain audiences. MOVES group.
KATEYEthe much-loved global girl group launched by HYBE in collaboration with GIVE Recordannounced that he will no longer be active on TikTok due to restrictions in force in the USA
The group shared the news via their official TikTok account shortly before the ban began and expressed gratitude to their fans (known as EYEKONS) for the support they have shown on TikTok.
All this work and TikTok will be gone… Thank you, EYEKONS, for all the love and support on TikTok!! Be sure to follow us on all social media. Until we meet again!!
—KATSEYE
@katseyeworld all this work and TikTok will be gone 🥹🤍 thank you, EYEKONS for all the love and support on TikTok!! be sure to follow us on all social media @KATSEYEworld. Until we meet again!! #KATSEYE ♬ original sound – KATSEYE
KATSEYE has often gone viral on TikTok thanks to its unique and entertaining content, so the ban left fans and members alike disappointed. Many fans have taken to social media to explain why the group cannot get around the ban, despite being a globally managed group. Because members reside in California, they are directly affected by the legislation. Fans have made it clear that alternative measures, such as using a VPN or posting from abroad, are not viable due to account restrictions.
Now that KATSEYE will no longer be posting on TikTok, let’s look back at some of their EYEKONIC and viral moments on the platform.
KATSEYE ranked #8 on TikTok’s Top 10 Most Popular Artists of 2024 (US).#KATSEYE @katseyeworld pic.twitter.com/hcAnEVzDdt
— KATSEYE News (@NewsKatseye) January 18, 2025
“or to Sophia’s mother” 😭😭 the American tiktok ban calls for drastic measures pic.twitter.com/FVoqw4YrSV
— katseye lotte (@katseyestruggle) January 18, 2025
Given that TikTok was one of the main platforms to connect with fans and promote their music, the ban will apparently mark a significant change in KATSEYE’s promotional strategy. The group is expected to redirect its efforts to other platforms, such as Instagram Reels and YouTube Shorts, to maintain its presence in the short-form video space.
Lara gets stuck in a new message to Weverse Dms
“TIKTOK IS GONE, MY LIFE IS RUINED”#KATSEYE @katseyeworld pic.twitter.com/3MZxMTamx4
— KATSEYE News (@NewsKatseye) January 19, 2025
Megan mourns the loss of Tiktok in a new message to Weverse DMS
“I’m literally starting at the edge”#KATSEYE @katseyeworld pic.twitter.com/BOFBMtJXrM
— KATSEYE News (@NewsKatseye) January 19, 2025
It seems that despite all the challenges that come with the newly introduced TikTok Ban, thankfully KATSEYE remains committed to engaging with its fans around the world.