The branch of HYBE PLEDIS Entertainment announced the promotion of Kim Yeon Soo like them new CEO.

Kim Yeon Soo Named New CEO of PLEDIS Entertainment

The decision, revealed on November 1, marks a significant change in leadership at the agency known for hosting popular groups such as SEVENTEEN and fromis_9. Kim Yeon Soo has been with PLEDIS Entertainment since 2012, where he has performed playing an integral role in SEVENTEEN’s successful debut and rise within the K-pop industry. His deep understanding of the company’s core values ​​and vision has prepared him to take on the role of CEO, a position through which he aims to strengthen the agency’s focus on artist- and fan-centric growth.

In 2023, Kim Yeon Soo took on additional responsibilities within HYBE’s international division as general manager of HYBE LABELS JAPANsupervising groups such as &SQUAD. Despite the demands of his new role as CEO of PLEDIS, He will continue to lead HYBE LABELS JAPAN, balancing his time and expertise across both organizations. His dual leadership roles demonstrate HYBE’s commitment to leveraging his experience and industry knowledge on a broader global scale.

In a statement regarding his new appointment, Kim highlighted his dedication to prioritizing artists and fans, underscoring his ambition to foster an environment where entertainment is enjoyed in its purest and most meaningful form. “I will consider artists and fans our top priority” he shared, adding that he intends to work diligently to create content that sincerely resonates with audiences.

Given Kim Yeon Soo’s extensive background and her direct involvement in PLEDIS artists’ successes, her appointment is also seen as a strategic move to strengthen PLEDIS Entertainment’s position in the global entertainment industry. Both fans and industry insiders are optimistic about this transition, expecting that Kim’s leadership will strengthen PLEDIS’s reputation as a leader in the K-pop scene, while maintaining the agency’s dedication to authenticity and customer engagement. fan.