The Newjeans group of girls recently announced their rebrand in Njz, revealing a completely new logo, name and concept.
In addition, although Hanni admitted that the group did not go enough from their old name, they will give up the old image of the “girl next door girls through images just published on their Instagram.
However, this new image of Njz (Newjeans), which included a logo that used a liquid-shaped character, together with chromatic metal elements, led to accusations of Newjeans who copy aespa-a group of girls known for their metal logo and chromatic graphics.
In particular, on the topic that announced the new name and concept of Newjeans on the Korean forum “Theqoo”, were there comments such as “reminds me of the Aespa” and “Isn’t this copy of Aespa?”
However, it seems that the Netizen were mainly from Newjeans’ side, underlining that Aespa’s concept is strongly influenced by futurism and cyberpunk with Y2K – aesthetic elements that has been popular nowadays.
“All chromatic logos copy Aespa? Where is the part that APA reminds you? I love both groups and have such different vibrations “ A Netizen said, while another wrote, “It’s just a popular grunge and a metallic style, it doesn’t mean she is copying the Aespa.”
Overall, it is impressive that Aespa managed to cement their concept in a memorable way, but it is not right to accuse anyone who uses the same aesthetics to be their copitari.
