After the removal of the group’s name, there is much curiosity as to whether they will once again refrain from mentioning “NewJeans” on these stages.
According to the music industry, NewJeans will participate in the year-end stages of all three networks. The group will perform at Music Bank Global Festival 2024 in Japan on December 14, SBS’ Gayo Daejeon on December 25, and MBC’s Gayo Daejejeon on December 31.
On August 1, 2022, NewJeans delivered a shocking debut with three songs led by “Attention.” They sustained their momentum last year with hits like “Ditto,” “OMG” and “Hype Boy,” hitting multiple No. 1 charts. 1, 2 and 3. Ultimately, they crowned 2023 as “the year of the NewJeans” by winning top prizes at the 2023 MAMA Awards and 2023 Asia Artist Awards (AAA).
However, earlier this year, the fallout from a conflict between former ADOR CEO Min Hee-jin and HYBE had a direct impact on NewJeans. Despite releasing several hit songs, including “Supernatural”, “How Sweet”, and “Bubble Gum”, their performance was not on par with their previous success, falling behind groups like aespa.
Under these circumstances, NewJeans, which had previously expressed dissatisfaction with the management of ADOR and HYBE, declared the termination of their exclusive contract with ADOR on November 28, bringing the conflict to its peak. In a press conference, the group announced “The five of us will terminate our exclusive contract at midnight on November 29th”, marking their separation from ADOR. However, since ADOR holds the trademark rights to the name “NewJeans,” it is unlikely that the group will use that name for the time being.
At the time, NewJeans stated: “The five of us may not be able to use the name “NewJeans” for now, regardless of our wishes. We will work to fully secure naming rights.” Yet, during Yoasobi’s concert at Incheon’s Inspire Arena on December 7, the group omitted their name, leaving fans disappointed.
As NewJeans prepares for their year-end performances in mid-to-late December, attention is focused on whether they will once again omit the group’s name during these stages.
Source: Daum
