Exceptional fanbase
Despite their continuous legal battle with Ador, Njz (Newjeans) has shown their overwhelming popularity to Hong Kong, attracting thousands of fans in complex Hong Kong on March 23. The headquarters, Asiaworld-Expo in Lantau, was full of NJZ supporters, with lines extending for hundreds of meters.
The event, known for having celebrated global pop culture, saw a huge turnout of fans of the Newjeans, many of whom wore official goods, including Newjeans’ objects “”Supernatural“Collaboration with the famous pop artist Takashi Murakami. Unlike the traditional fan-pops that often have a higher female demography, Newjeans’ crowd reflected a balanced mix of male and female supporters, mainly in their teenagers and twenty years.
An extraordinary view was the Njz goods cabin, which attracted such a long line that it extended outside the place. While other stands had minimal lines, the NJZ section became the busiest point of the event, strengthening their immense support for fans. Several objects, including T -shirts, keychain and pens with characters from NJZ members, quickly sold out.
One of the staff of the event commented, “Today there are many more fans than Newjeans than yesterday. Their presence is undeniable.”
Support of fans in the middle of the legal battle
Many fans at the headquarters were well aware of the conflict during Newjeans with Ador and Hybe. A 25 -year -old fan expressed his frustration, saying: “I just hope Hybe stops interfering with the future of Njz and allows them peacefully. “ Her friend of the same age also echoed to feeling. In the meantime, two 17 -year -old fans, both paraded of NJz rabbit hats, who are passionately sung, “Njz never dies!” Showing their unshakable support for the group’s independent path.
At the beginning of that day, when the members of the Njz arrived at Hong Kong international airport, hundreds of fans gathered, singing “Njz” in support while leaving.
Njz’s Hong Kong concert: a challenged declaration
Despite their incredible reception to Hong Kong, Njz faces significant obstacles. On March 21, the Central District Court of Soul granted Adr’s injunction, temporarily prohibiting Njz from engaging in independent activities without Adr’s approval. Until a final sentence on their exclusive cause of the contract is issued, NJZ is legally linked to their original agency.
Despite the concerns that their performance could be canceled due to the judgment of the court, Njz decided to move forward with the concert, giving priority to their commitment to fans. Tickets were already exhausted and the cancellation would have led to an even greater interruption. Ador also sent the staff to Hong Kong to ensure that Njz could perform with the name of the original group, allowing them to continue their activities for now.
While the anticipation is based, each member of the group has so far delivered solo covers of various songs instead of performing Newjeans songs. In particular, Danielle performed Tlc’s “No Scrubs”, Minji delivered a cover for “Smile for the Upsahl camera”, Haerin sang “Don’t Cha”, Hyein covered SWV “Use your heart” and Hanni covered “My Boo”. The Girl Group also introduced a new song entitled “Pit Stop” at the event.
