In the 2025 Gallup Korea survey conducted in July, September and November, NewJeans ranked No. 5 “The most outstanding singers of the year” among respondents aged between 13 and 39, obtaining 12.0% of the votes. The survey interviewed 5,148 people nationwide (excluding Jeju), focusing on music preferences by age group.
Among those under 40, IU leads with 20.1%, followed by BLACKPINK, aespa and IVE, with NewJeans rounding out the top five. While the group faced a year of downtime following agency-related outages in March, their strong performance highlights the lasting impact of their music and the dedication of their fanbase.
Notably, NewJeans previously topped the same Gallup poll in both 2023 and 2024 as the No. 1 singer among younger generations. While their absence from the stage this year was significant, ranking in the top 5 without new promotional activity speaks volumes about their cultural presence and enduring popularity.
Their songs also left their mark. In the “Song of the Year” in the 13-39 age category, “How Sweet” and “Hype Boy” did not make the top 10 but still received over 1.5% of the votes, a noteworthy feat in a demographic that heavily favors new releases. This suggests it NewJeans’ previous hits continue to resonate with listeners even without new content.
Overall, the survey showed that younger audiences remain heavily influenced by idol-driven K-pop. However, in this competitive landscape, NewJeans stands out by maintaining high recognition and loyalty:an impressive feat for a group on temporary hiatus. Their 2025 ranking is not just a reflection of short-term hype, but a testament to their enduring brand and the strong bond they have built with fans.
Sources: Daum
