NewJeans’ Minji, who held the top spot until late last year, is among those affected.
The Korea Corporate Reputation Research Institute mined brand big data for 680 girl group members from September 20 to October 20 and analyzed their personal brand reputation.
BLACKPINK’s Jennie took first place. After placing ninth in August and sixth last month, Jennie now claims the top spot. aespa’s Karina and IVE’s Jang Wonyoung followed in second and third place, respectively. NewJeans’ Minji, who ranked first at the end of last year, and Hanni, who was 26th, did not make the rankings this month.
This sharp decline is believed to be influenced by ongoing conflicts with their company. HYBE, the parent company of NewJeans’ ADOR agency, accused former ADOR CEO Min Hee-jin, known as “NewJeans’ mom,” of trying to seize management rights. Min Hee-jin strongly denied the allegations, sparking a legal dispute. On October 15, NewJeans’ Hanni appeared as a reference at a National Assembly hearing, alleging that she had suffered bullying in the workplace.
In April, NewJeans ranked 10th in idol brand reputation, dropping to 29th in May and 48th in June. Despite their Korean return in May and Japanese debut in June, their ranking dropped to 50th place in July and 46th place in August, before finally dropping out of the rankings in September.
Brand reputation scores are calculated through big data analysis, assessing the influence of consumers’ online habits on brand consumption. The analysis measures both positive and negative ratings, media interest, consumer engagement and communication. The Brand Reputation Index also includes an assessment of brand value through the measurement of brand influence.
Source: Nate
