NewJeans Minji vents her frustration during the ADOR-HYBE conflict: “Why do we have to suffer?”

NewJeans Minji vents her frustration during the ADOR-HYBE conflict: “Why do we have to suffer?”

Amid the infighting between HYBE and ADOR, NewJeans’ Minji has started making phone calls to express her frustration, hinting at how the conflict is deeply affecting the group and its fans.

After Min Hee Jin was replaced as ADOR CEO, the changes brought by the new management have already started to be felt on both NewJeans and its fandom, Bunnies.

On September 2, supporters of the group were shocked to learn that all videos on Ban Heeseo’s YouTube channel had been deleted. This account was based on a character representing Bunnies, and is a “safe place” for them.

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It not only contains special memories with the five members and their fans, but also the conceptual world of “Ditto”, a global hit song that elevated the girl group’s position in the music scene.

Recently, director Shin Woo Seok, head of Dolphiners Films, announced that he will no longer be collaborating with NewJeans, following the change in management.


It is also noteworthy that Min Hee Jin is a “mother” figure to the girl group, so kicking her out of her role hurt them.

Following this news, the Bunnies complained on several social media platforms, even accusing HYBE of trying to sabotage NewJeans.

Amidst all this, NewJeans remained silent, but the eldest member and leader Minji couldn’t hold back and finally exploded, writing a long letter on Phoning.

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READ ALSO: Min Hee Jin steps down as CEO of ADOR + Company appoints new director

The young star began by greeting the fans and said:

“Hello, little bunnies. The weather is so nice today. I couldn’t stand the heat and wished summer would pass quickly. However, even though the sky was clearing up and I felt like autumn was coming, I felt quite uncomfortable today.”

He implied that he was aware of the conflict between ADOR and HYBE and continued:

“I’ve always thought about telling you this and that in my time, but I haven’t been able to. It’s been a week. I wanted to come and comfort the Bunnies who were worried and are comforting us, assuring you that ‘everything is fine’, but I’m not sure I’ll do it this time.

The day goes by so fast that we can’t even talk about good things, so why do we have to suffer needlessly? I’m so sorry about this, and I’m really frustrated that I can’t do anything about it..”

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Before the message ended, he gave in to despair and added:

“Even as I write this, just like yesterday, there is nothing I can do and nothing I can fix. I don’t know when the days of uncertainty will end, and while it may be selfish of me to say so, I hope that Bunnies and we will never have to suffer again. I apologize for being late. Goodnight.”

READ MORE: NewJeans Minji Gets Attention For Her Tanned Skin – And The Reason Isn’t What You Think

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Written by Eunice Dela Cruz

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