NewJeans lookalikes discovered in ILLIT debut planning document

NewJeans lookalikes discovered in ILLIT debut planning document

The images have a strong resemblance.

Recently, the planning documents behind YOU AND New Jeans have been discussed in relation to plagiarism allegations.

New leaked debut plans for NewJeans and ILLIT once again raise suspicions of plagiarism

On November 12, alleged additional information contained in the two documents was revealed, better showing the thought process behind ILLIT.

This includes a mood board that shows the inspiration for ILLIT at that moment, similar to boards created on Pinterest. In addition to including photos of BLACKPINK’s Jennie, which was met with ridicule from netizens…

BLACKPINK Jennie’s inclusion in ILLIT’s debut plans goes against Belift Lab’s previous accusations of plagiarism

…some of the other inspirational images stood out for unexpected reasons.

Looking at the board, the idea behind this particular set of images seems to be more relaxed. It features women in streetwear, which is a little different than what comes to mind when many think of ILLIT.

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Some of the photos stand out for different reasons, as the models bear a strong resemblance to those from NewJeans Minji.

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Minji from Newjeans | Call

At first glance, the images appear to be of Minji, as the two models have images that favor the idol. The second image also has a more masculine look, similar to the energy fans say Minji has.

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Minji from NewJeans | ELLE Korea

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| Harper’s BAZAAR

Since this document is used as evidence of plagiarism of the NewJeans concept, it seems that there are also visual coincidences.

You can read Belift Lab’s statement below.

Belift Lab denies plagiarizing NewJeans’ debut plans for ILLIT

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