On November 27, NewJeans Hanni updated her status on fan communication platform Phoneing from “It’s snowing~” to an expressionless emoji. This change came after ADOR released a statement regarding NewJeans’ request to address violations of their exclusive contract, drawing attention.
That day, ADOR stated: “This statement is in accordance with the actions taken pursuant to the artist’s complaint notification,” referring to the September incident in which Hanni revealed on a YouTube live broadcast that a Belift Lab manager had told another group to “ignore her.”
ADOR further emphasized, “We clearly recall that on May 27, 2024, a Belift Lab member made a comment to Hanni, saying ‘ignore her’ or ‘forget it.’ It happened in a relatively short time and expecting Hanni to remember every detail of the situation to address the issue is too harsh and an unfair standard for the victim.”
ADOR continued: “ADOR and the members of ADOR have full faith in our artist and sincerely regret the harm Hanni has suffered. We hope that Belift Lab does not take Hanni’s situation lightly and shows mutual respect. We also urge them to show a sincere attitude to avoid unnecessary controversies involving ADOR artists.”
However, netizens criticized ADOR for several reasons: the mention that “this declaration follows the implementation of the measures outlined in the artist’s content certification”, the fact that no action was taken for months after Hanni raised the issue and that ADOR responded only after the content certification was sent. These points have led many to question the authenticity of ADOR’s sincerity. Speculation also arose that Hanni’s status message may have reflected her discomfort or dissatisfaction.
Meanwhile, today (November 28) the deadline for certifying the contents sent by NewJeans to ADOR expires. On November 13, NewJeans members posted a content certification containing demands, such as an official apology from the manager who told another girl group to “ignore” Hanni and the reinstatement of former CEO Min Hee-jin. They stated that if these issues were not resolved within 14 days, they would terminate their exclusive contract.
Source: Nate
