The lawsuit was “predicted” a year ago.
Koreaboo
This article is part of our coverage of HYBE against ADOR CEO Min Hee Jin. You can read more and view the entire timeline here.
Korean newspaper Shipping recently published an article on Min Hee Jinare the alleged lies. The complaint includes text messages and photographs that contradict the first I LOVE IT The CEO’s past statements. Now, Min Hee Jin is filing a lawsuit against Dispatch.
In a statement, Min Hee Jin’s public relations firm, Markol Consulting Groupnamed the people he is suing: former CEO of HYBE Park Ji wonHYBE CCO Tae Hee Parkand Dispatch journalists Kim Ji Ho AND Park Hye Jin.
HI.
This is Markol Consulting Group, former CEO Min Hee Jin’s press and communications manager, together with his legal team from Sejong Law Firm. We filed a lawsuit for violation of the Law on Promotion of Use of Communication and Information Network and Information Protection at Yongsan Police Station, against former HYBE CEO Park Ji Won, HYBE CCO Park Tae Hee and against Dispatch journalists Kim Ji Ho and Park Hye Jin.
— Markol Consulting Group
Do those names sound familiar? They did it to some New Jeans fans, who drew attention to the lyrics of NewJeans’ “ETA.” The song, released in 2023, mentions two named fictional characters Hye Jin AND Ji won.
The day Hye Jin got into trouble
The day Ji Won broke up with his girlfriend— English translation of the lyrics of “ETA”.
What if those characters weren’t so fictional after all? Some fans have theorized that “ETA” Hye Jin is journalist Park Hye Jin and “ETA” Ji Won is former HYBE CEO Park Ji Won.
So the former CEO of Hybe’s name is Jiwon and the cable reporter’s name is Hye-jin?
Y’ALL THE ETA LYRICS OMFG
— Catnipz by Jennie (@jnkarmantra) December 2, 2024
I didn’t realize that people don’t know ETA’s lyrical theory:
Birthday party = Newjeans debut
Hyejin = Heejin (MHJ), could be this reporter
Jiwon = Park Jiwon (former CEO of Hybe), girlfriend (girlfriend)
Beenzino wrote some of the lyrics and apparently has it out for BSH. https://t.co/j7pMpnrGt6 pic.twitter.com/HFj193BP5l
— p4tokki (@p4tokki) December 2, 2024
WAIT Oh my God, the director of ETA said that music video was supposed to show how rumors are believed very easily. Maybe it’s a dig at reverse marketing and paid slander by HYBE against the girls?
— Honeymilktea (@Honeymilkteaxx) December 2, 2024
What are your thoughts?
Min Hee Jin files a lawsuit against HYBE’s former CEO, CCO and Dispatch Reporter
