NewJeans’ farewell after leaving ADOR is attention-grabbing

NewJeans’ farewell after leaving ADOR is attention-grabbing

This article is part of our coverage of HYBE against ADOR CEO Min Hee Jin. You can read more and view the entire timeline here.

New Jeans‘goodbye after departure I LOVE IT has gained attention among netizens.

NewJeans Members | @newjeans_ADOR/X

On November 28, NewJeans announced that they would be terminating their exclusive contract with I LOVE IT AND MOVES.

During the press conference, Danielle spoke about the group’s future after their departure, specifically acknowledging that they may not be able to use their name/

Danielle from NewJeans on the future of NewJeans after leaving ADOR

Ahead of an appearance in Japan for FNS Kayousai, NewJeans made a special video teasing what fans could expect from their performance, including that they’ll be doing “Ditto” and “How Sweet.”

However, as soon as the video came out, netizens noticed that they didn’t mention their name or “NewJeans” at all in their introduction, even though it was in the tweet and caption of the video. Instead, they simply said: “Good evening everyone.”

Many shared that they may not hear from NewJeans from now on, as it is still licensed to ADOR and HYBE, while others hope to hear the normal greeting soon.

I guess they won’t introduce the band’s name anymore… I hope everything gets resolved quickly, and they get their name back too.

— @uturnee

Please keep saying NewJeans.

— @ibuki_ansb

I want to hear [Hello, we’re NewJeans] quickly.

— @WorriGsw

You can read ADOR’s response to the resolution below.

ADOR responds to the termination of the exclusive contract by NewJeans

HYBE vs. ADOR CEO Min Hee Jin

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