On April 26, I love has released an official declaration, clarify that the next pop-up store for Indomy Ramen Brand, who Newjeans Endorses is an “official event conducted by the partner company of the brand with prior approval by Ador”. However, they firmly said, “Ador has not been involved in any promotion activities through fans’ accounts, nor has he requested or authorized the collection of personal information.”
I love he further warned fans of being cautious, supporting him “Some accounts and fans have collected personal information on the pretext of conducting pre-Renchiaon surveys.”
This follows a post by Team bunnies On April 25th via X (previously Twitter), announcing a pre-Ricchiesto survey relating to Indomy Ramen Pop-Up Store to be held in Seongsu-Dong, Seoul, from May 1st to May 13th.
In response to I loveWARNING, Team bunnies He published a counterpart later on April 26, revealing that the organizer and the pop-up importer had contacted them on April 23. Second Team bunniesThey were contacted with a proposal to inform fans about a limited edition ramen package available for a month, with the aim of giving priority to online sales for the convenience of fans.
Team bunnies explained, “Following the discussions by e-mail and phone calls with the responsible parties, we decided to conduct a pre-Ricchiesto survey to determine the expected purchase volume and allocate a part of the stock for online sales”, they said.
They underlined, “Only the expected amount of purchase is collected. No personal information is shared with third-party organizations outside the team bunnies. All information collected is used exclusively for this survey and related e-mail communication and will be deleted within seven days of the collection.”
Furthermore, they clarified that “the pop-up store could operate legally without prior approval according to the terms of the contract” and highlighted that “this pop-up is part of a global campaign, not limited to Korea”. They urged fans not to be missed I loveAnnouncement.
The E -mail obtained from Ilgan Sports confirmed that the importer had actually requested cooperation Team bunnies As regards the pre-sales survey and online demand.
In the meantime, tensions between Newjeans AND I love I loved it since last November when Newjeans Archived to interrupt the exclusive contract and has announced the intention to continue the activities under the name Njz.
However, after I love intended a cause that affirms the validity of their exclusive contract and an injunction to be prohibited Njz From the signing of new advertising agreements, the Court has decided in favor of I love In March, stopping effectively NewjeansIndependent activities.
The current situation reflects an unfortunate clash that involves brand community, agencies and partners with fans captured in the middle of legal and commercial controversies.
