The brand replied.
Koreaboo
Coca Colawhich was previously present NJZ (Newjeans) As a model, he published a new advertisement with the fourth generation group Haewon by NMIXX.
With this, many wondered if the model had changed due to the controversy of the NJZ.
The Court accepts Adr’s injunction against Njz (Newjeans) for independent activities
The advertisement portrays young people who need an update in their daily life through the refreshing taste of Coca-Cola.
Since this advertisement deals with moments in everyday life when excitement is necessary, we chose Haewon andD Bottle Paniwho inspired the public with new challenges and talents, as models of this campaign.
-Coca Cola
Meanwhile, Njz has declared the termination of his exclusive contract with Ador last October, but with the Court that accepts Ador’s request for an injunction, the independent activities of the group have been limited.
With this, Coca-Cola responded to Insight Media Outlet about the issue.
Njz is the global ambassador of Coca-Cola and advertising with Haewon are part of a new campaign in Korea. This is only one of the national target campaigns and is separated from the global model, NJz.
-Coca Cola
Many Netizen have also agreed to adapt well to the brand.
- “I guess they went from Njz to Haewon.”
- “It adapts well to the brand.”
- “Haewon is so adorable.”
- “He goes well with the brand because of his bright image.”
- “He’s going to places … Take the individual advertisements!”
