Netflix is immersing himself headlong in his next large animated franchise with Kpop demons huntersfollowing the unprecedented success of the film on the platform. The Surprise Global Hit, co -produced with Sony Pictures Animation, not only broke the streaming records, but also aroused a large -scale expansion, including two new animated sequels, a live remake and even a theatrical musical in the works.
At the beginning of this week, Kpop demons hunters It has become the most watched Netflix animation film of all time, reaching a peak of spectators during its sixth week with 26.3 million views, an impressive jump from 25.8 million in the previous week. The rapid climb of the film in popularity and the persistent domain in the top 10 global charts consolidated it as a cultural Juggernaut. Adding to the hum, his song “Golden” recovered the first place on the Billboard Global 200, improving the musical credentials of the project.
According to the professionals of Netflix and Sony, the rapid increase in the film has pushed the plans for a complete trilogy, with two sequels currently being developed. Just like the Disney one FrozenThe franchise will include “bridges content” in the form of a short film between the main versions. According to reports, Netflix is also pursuing an adaptation and merchandising and merchandising agreements, including a potential collaboration with Samsung, which has already covered the film with a personalized galaxy z fold announcement.
Ted Sarandos, Co-Cece of Netflix, called the film “A phenomenal success” and compared it to the version of Netflix of IP at the Disney princess level. The streamer view Kpop demons hunters not only as a film but a Long -term brand assetmature for adaptation through multimedia channels.
Animation with a K-pop heart
Directed by Maggie Kang and Chris Appelhans, Kpop demons hunters A trio of K-Pop singers in Seoul follows that channe down the energy of their music to fight supernatural threats. While his elegant action and his bold concept attracted the spectators, it was the K-pop soundtrackVibrant entertainment and narration guided by the character who helped the film to resonate globally.
The story of the film production reads as a story of losers. Initially minimized by critics and even Netflix, he was launched in silence in June, without a premiere, a merch launch or a fanfare. But after his second week Spike to 22.7 million views, the question exploded-even pushing Netflix to release the exclusive goods originally made for crew gifts, such as the hour-iconic tiger toy toy.
A rare organic breakout
The success of Kpop demons hunters It was far from guaranteed. Released alongside Pixar HeliumHe entered with modest expectations. However, his basic popularity on Tiktok, the fan art communities and the culture K-Pop Stan helped him challenge the chances. From the children and teenagers who dance in his trail, to adults who applaud his celebration of Korean culture, the film universal appeal Instider of the sector amazed.
This clarifies the Netflix strategy: invest in original stories with authentic cultural cornersamplify through Algorithmic visibilityAND expand Once the fan base reaches the critical mass. While the development of the sequel is well started, Netflix still deals with obstacles. In particular, Kang and Appelhans – the original directors – have not yet signed for future voices. However, with Netflix that has definitively, the streamer is free to move forward with or without the original team, although the insiders underline that both Sony Pictures Animation and Netflix are anxious to involve the basic creators.
In the meantime, expect an increase in content and goods. With Oscar Ringo around the animation of the film and his successful song “Golden” sent for the best original song, Kpop demons hunters He is gaining only impetus.
Just like Frozen a decade ago, Kpop demons hunters reminded the entertainment sector Unexpected successes can still rewrite the regulation. And Netflix is ready to make sure that this surprise success turns into an empire: a k-pop track at a time.
Thewrap
