Following the international applause of When life gives you mandarinsNetflix has entered into a historical agreement with Jeju island Increase regional contents and cultural narrative.
ON May 16thThe officials gathered at Hyangsadang in the city of Jeju to sign a Memorandum of understanding (Mou) Between Netflix and the province of Jeju. The agreement aims to develop and promote the contents they capture Jeju’s local spiritUnique landscapes and heritage. Jeju will simplify the collaboration between public agencies to support Netflix production efforts in the region.
Governor of Jeju Oh young-hoon commented,
“Through When life gives you mandarinsWe have seen how deeply rooted history and culture can improve the power of narration. This global collaboration is a significant step forward. “
Kim Min-YoungResponsible for the content for Netflix Asia-Pacific, added,
“The series has moved spectators around the world with its sincere representation of Jeju’s life and emotion. He crossed the cultural boundaries and left a lasting impression.”
A drama full of emotions and local legacy
Premiere in March 2025, When life gives you mandarins He became a cultural phenomenon for his sincere narrative set to Jeju. The title, a sentence in the jeju dialect which means “you did so well”, encapsulates the warmth and empathy of the drama.
The story follows AE-SOON AND Yang Gwan-SikBorn in Jeju in the late 1950s. Structured around four seasons, the drama explores six decades of their life journey: indignant love, friendship, difficulty and change.
Iu (l of -‘- s. AND Luna so -ri portray the younger and older AE, while Park Bo-Gum AND Park Hae-Zoon Embodies the evolution of Gwan-Sik. Their performances attracted the applause of emotional depth and subtlety.
Directed by Kim Won-Seok (Signal, Misaeng) and written by Lim sang-choon (When the camellia blooms, Fight for my way), the drama was celebrated for its authenticity, the precision of the local dialect and the splendid cinematography.
A global and local triumph
When life gives you mandarins classified in Global top 10 of Netflix for Non -British series In 42 countries including Türkiye, Brazil, Colombia and Vietnam.
Korean spectators praised the show like “The best drama of 2025”, Sharing of felt reviews such as:
“A drama that hurts and heals”
“Lim sang-choon captures the entire human experience”,
“I want to see him on the big screen: he deserves more than one smartphone”,
“It is also comforting in his sadness. Cry, but you feel better.”
The Netflix partnership with Jeju island Scores a new chapter in the regional narrative. While spectators continue to celebrate When life gives you mandarinsThis collaboration opens the doors to most authentic and emotionally resonant Korean narratives to reach global spectators.
