The Korean drama scene is buzzing with new success Mrs. Incognitoa suspenseful and elegant mystery starring Jeon Yeo-been. The series has become one of the most talked about dramas of the season, seeing a 200% jump in ratings in just over a week.
According to Nielsen Korea, the first episode, which aired on September 29, attracted a modest 2,408% viewers nationwide. By episode 4 on October 7, ratings had risen to 5,608%, with the total audience growing from 524,000 to 1.18 million viewers.
This meteoric rise had a turning point Mrs. Incognito in one of the biggest surprise hits of fall 2025.
The story follows Kim Yeong-ran (played by Jeon Yeo-been), a woman born into poverty and emotionally neglected by her money-hungry mother. Her life takes a shocking turn when she enters into a marriage contract with Ga Sung-ho, a terminally ill chaebol president who needs a reliable “wife” to protect his vast fortune from greedy relatives.
After his sudden death, Yeong Ran moves to a quiet countryside village under the new identity of Bu Se-mi, a local teacher. However, her new peaceful life begins to crumble when Baek Hye-ji, the late president’s suspicious housekeeper, discovers a secret room that reveals Yeong Ran’s true past.
Every new episode of Mrs. Incognito brings unexpected twists and dark humor that will keep audiences glued to the screen. Fans especially praise the show’s rural setting which is reminiscent of healing dramas like Hometown Cha-Cha-Cha AND Welcome to Samdalri but with a darker and more psychological touch.
- The maid in this drama is like a frighteningly intelligent secret agent.
- I love how each character seems harmless but is hiding something. The black comedy tone makes it even more compelling.
- I can see why it has an IMDb score of 9.1: it’s not just hype.
Jeon Yeo-been, known for her critically acclaimed roles Vincent AND Night in Paradiseis getting rave reviews for his nuanced performance in Mrs. Incognito. Critics note her ability to balance vulnerability and strength, describing Yeong Ran as fragile and fiercely determined.
As the tension increases with each episode, audiences are eager to see how Yeong-ran will outwit her enemies and whether she will truly escape her past.
With its gripping plot, complex characters and sharp direction, Mrs. Incognito is quickly becoming one of the hottest K-dramas of 2025.
Sources: Nielsen Korea
