He recalled his days working at SM Entertainment.
This article is part of our coverage of HYBE against ADOR CEO Min Hee Jin. You can read more and view the entire timeline here.
Friday, September 27 KST, ex I LOVE IT CEO Min Hee Jin attended an event at the Hyundai Card Davinci Motel as speaker. He spoke extensively about his ongoing feud with MOVES.
During her speech, Min Hee Jin talked about her experience working at SM Entertainment (SME). She joined SME in 2002 as a graphic designer and was then promoted to creative director. In 2017, she became a member of the board of directors but left the company in 2018 due to burnout.
Early in his tenure at SME, Min recalled struggling with the company’s lack of adequate systems. She even thought about quitting her job, but stayed back because some good opportunities came her way.
Remembering his previous boss, Lee Soo Manfounder and former CEO of SME, Min revealed that he gave her full freedom while she was only deputy director.
At the time, producer Lee Soo Man said, “Isn’t he pretty smart?” I was deputy director at the time, but he sent an email to the team leaders saying, “Since you guys don’t know graphics, listen to it.”
—Min Hee Jin
Min also shared his perspective on the relationships with superiors he gained while working at SME. “There is no solution when working with superiors. Each garment has a different personality,” he explained. Min said that to work with superiors you have to build your know-how with tenacity, without resentment.
Amid the legal battle between Min Hee Jin and HYBE, the former ADOR CEO’s praise for his former boss and his company has attracted significant attention. Netizens believe that her experience at SME has transformed her into a person who does not bend easily. Many also compared Lee Soo Man’s attitude to that of HYBE’s president Bang Si Hyukcriticizing the latter.
- “He was good at managing people.”
- “Lee Soo Man might be crazy about money, but he was someone who understood the business of entertainment. The problem is that as he got older he changed and the results were disappointing because he was crazy about money.”
- “As expected, the guy was crazy about money.”
- “He was a born businessman.”
- “Bang simply fills his lack of ability with his inferiority complex.”
Meanwhile, Min Hee Jin also talked about the cost of her legal battle with HYBE during this event, and also revealed an exclusive demo song of New Jeans. Read more here.
HYBE vs. Min Hee Jin, CEO of ADOR
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